Having the right technology means little without the right channel marketing program in place to successfully drive sales through your partner community.
Many B2B technology companies leave the business of marketing their solution in the hands of their resellers / channel partners. But have you considered…
By developing a solid go to market plan for your existing partners and a streamlined onboarding process for new partners, you can help to boost your sales and your profit margin, while also increasing efficiencies. Create a marketing program for your specific needs and then leverage it again and again to coach and support your partners, helping them further monetize their customer base.
Who this program is for
If you are a B2B IT services company looking for channel partners, this program is a perfect fit for you. You will take your partner relationships to the next level, creating a win-win scenario for your company, your partners and their clients.
Your customized program will include some or all of the following to secure reseller partners:
You can also provide your channel partners with support materials which they can customize to increase sales to existing clients and drive sales to new customers. This will include:
The most successful partner channel is not necessarily the one with the most partners. Your success depends on how effectively these partners sell your product / solutions. Build a true business partnership by providing them with the tools they need to directly address the challenges of your target market.
At eBridge, we’ve been working with B2B IT services companies just like yours since 2001. We’ve seen countless clients in the hosting and IT services space struggle with their partnership programs. Leverage our industry expertise to help your business create a channel program that offers your partners the tools they need to succeed.
“90% of our business and communication is with one industry vertical, a fact not reflected by email volumes in our database. To pursue business through internet channels, we had to either wait, build our own email list or look to a broker. Choosing the faster route of the two proved frustrating. Our initial investigations into sourcing a reliable list were not productive. Few brokers have access to the kind of list we required. eBridge Marketing Solutions had the only brokers to provide a targeted list that addressed our needs, demonstrating an impeccable attention to customer service, our timelines and the requirements of the campaign. Responsive, involved, value-added, results-oriented. These are just a few of the words I would use to describe eBridge Marketing Solutions’ approach.”
James Richardson, Manager, Direct Marketing
Odenza | www.odenza.com
