Channel Marketing Program

Having the right technology means little without the right channel marketing program in place to successfully drive sales through your partner community.

Many B2B technology companies leave the business of marketing their solution in the hands of their resellers / channel partners. But have you considered…

  • How busy these resellers are?
  • Whether they have a marketing team in place?
  • Whether they have the resources or the time to create campaign materials and communications about your (a 3rd party’s) offering?
  • Whether they have the knowledge to understand your product well enough to effectively sell it to their customers?

By developing a solid go to market plan for your existing partners and a streamlined onboarding process for new partners, you can help to boost your sales and your profit margin, while also increasing efficiencies. Create a marketing program for your specific needs and then leverage it again and again to coach and support your partners, helping them further monetize their customer base.

Who this program is for

If you are a B2B IT services company looking for channel partners, this program is a perfect fit for you. You will take your partner relationships to the next level, creating a win-win scenario for your company, your partners and their clients.

Your customized program will include some or all of the following to secure reseller partners:

  • A marketing plan
  • News releases
  • Social media material
  • Articles and blog posts
  • Brochures and fact sheets
  • White papers
  • Case studies
  • Webinar material
  • Infographics
  • Support material for sales and customer service teams

You can also provide your channel partners with support materials which they can customize to increase sales to existing clients and drive sales to new customers. This will include:

  • Training materials for customer care teams
  • Brochures and fact sheets for sales teams (both internal and external)
  • Competitive analysis
  • News release templates
  • Articles and other content for use on websites
  • White papers

The most successful partner channel is not necessarily the one with the most partners. Your success depends on how effectively these partners sell your product / solutions. Build a true business partnership by providing them with the tools they need to directly address the challenges of your target market.

At eBridge, we’ve been working with B2B IT services  companies just like yours since 2001. We’ve seen countless clients in the hosting and IT services space struggle with their partnership programs. Leverage our industry expertise to help your business create a channel program that offers your partners the tools they need to succeed.

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“They’ve got a great work ethic that brings results”

“I’ve known eBridge for years, and would definitely recommend this company. Time and again, eBridge has helped me find new and creative avenues to reach my market. Entrusting eBridge to manage my marketing and lead-generation campaigns has saved me valuable time and alleviated extra work in my schedule. They’ve got a great work ethic that brings results.”

Tamra Freedman, Field Marketing Manager
Trend Micro