Think about just how busy, not to mention resource strapped, your partners can be. You know that first and foremost they focus on marketing their own businesses. Selling your technology solution for some just might be an afterthought. Especially if your resellers lack:
Many resellers don’t just appreciate the support of their partners, they need it.
Nearly 60% of technology vendors consider sales & marketing training for their partners the most important ingredient for success in channel partner programs. (Source: Channelmanagement.com).
It makes sense to focus on partner sales. Your resellers have existing customer relationships that you can leverage. It takes anywhere from five to ten times the budget to obtain a new customer, depending on who you ask, than to get an existing one on board. A VAR relationship really is a win-win for both parties: you get access to an engaged customer base and they expand their revenue streams.
What does it take to create a better VAR partnership?
We all know that not all reseller relationships are successful. Our team here at eBridge Marketing Solutions has worked with countless web hosting and tech companies and we’ve seen just how challenging these partnerships can be on both sides.
Get an understanding of the steps your business can take to establish more effective and lucrative partner relationships. Our exclusive download – Best Practices for Successful Partnerships will get you headed in the right direction.
eBridge Marketing Solutions, an internet marketing services agency specializing in online marketing and advertising for the web hosting and IT industries, provides customized reseller marketing programs just for B2B technology companies. Leverage our customized, deployment-ready marketing materials to optimize your partner program. We can help you support your channel partners to take your reseller relationships and marketing initiatives to the next level.