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9 Essential Go-to-Market Steps that Aren’t Just About Marketing

Think developing a go-to-market strategy is the sole responsibility of your marketing department? If so, you’re setting yourself up for failure. A comprehensive strategy includes much more than just marketing messages. To be effective, it must include participation from across your company, including these nine areas of focus: 1. Target Market/Customer: If you are developing a product or service that you intend to sell to your existing customers, understanding your target market/customer is simple. If,…

Posted August 7, 2018
By: Hartland Ross

Niche Awareness

eCommerce Marketing Hierarchy of Needs: Part Three

Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…

Posted March 2, 2018
By: Devin Rose

Partnering With eBridge

Partnering with eBridge provides your customers with valuable online marketing services. Learn More…

Posted July 22, 2010

Not Satisfied with Your Site’s Conversion Rate?

If potential customers don’t feel 100% confident in your site, chances are they’ll click away before converting. Don’t despair; we can help. We have the expertise to make sure your site immediately attracts your target audience. Whether you need some usability fine-tuning, a bit of a design facelift, or a more compelling checkout, our systematic approach will get your site’s conversion rates way up. Where they should be. Let’s talk.

Posted June 9, 2010

Not Finding Your Site Ranked Highly Enough on Google?

78% of people only click on page 1 results! What page are you on? We can help!