Social Media Management

Social Media with a Grain of Salt

Posted March 27, 2017
By: Hartland Ross

How to Master Social Media Etiquette for Business

Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…

Posted September 8, 2014

Google+ Business Pages – Implications for Content Marketing

Google Plus is one of the most talked about recent developments in the social media arena. With its launch of Google Plus Business Pages a few months back, organizations are flocking to the platform, eager for a new internet marketing solution to promote and boost their business. We have already discussed how a Google Plus page is an important way to boost your search efforts (in case you missed the post, check out Google+ Business…

Posted March 20, 2012

Google+ Business Pages – Implications for Search Marketing

The internet marketing world has been all a buzz over Google the last few months. First with the launch of their latest foray into social media – Google Plus. And now, most recently, with the opening up of Google+ pages for business, the latest in internet marketing solutions from the search giant. It’s a well known fact that social media activity directly relates to search marketing. Search engines use social content, engagement and interaction in…

Posted December 28, 2011

Why You Should Get On The Blogging Bandwagon

Blogs are popping up everywhere these days and it seems that almost everyone is blogging. If you haven’t started a blog yet for your business, and you’re wondering whether or not this is something you should take on, here are 3 main blogging benefits to consider. SEO If the cornerstone of your internet marketing strategy and your business success revolves around getting traffic from search engines, a blog is an absolute must. SEO plays an…

Posted November 28, 2011

What You Should Be Tweeting

Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses. But it doesn’t happen. The traffic doesn’t come. The visitors that do come don’t stay. The number of followers doesn’t budge. One of the biggest mistakes that businesses…

Posted August 2, 2011

Night of the Dresden Dolls

The problem with marketing on social media is that the campaigns that work are viral in nature. And you can’t create a viral campaign. You can only put your campaign out there and hope it is catching. Here’s recent example of a Twitter campaign: On a Friday night not long ago, Amanda Palmer, lead singer of the alternative girl band, Dresden Dolls, was sitting at home, alone, when she idly posted the following tweet (without…

Posted December 24, 2009

Social Media Marketing: What’s Your Story?

If businesses consider creating social media or using the methods of social networking, Professor Piskorski’s research suggests that a good social strategy uses what drives online social networks in the first place, that is: “solving social failures in the offline world”. Helping “people fulfill their social needs online” is at the core of all successful social media sites. Social failure doesn’t mean being socially inept in the real world – it means that a forum…

Posted November 13, 2009

Background to Marketing on Social Networking Sites

In a recent episode of The Simpsons, teacher Edna Krabappel confiscated her students’  iphones to stop them from texting.  Shakespeare be damned, because the new teacher gave the kids back their iphones and assigned them 20 minutes of Tweets on Twitter for homework.  Such is this social networking world – an animated TV show imitating life. The world seems to be one big social network. It isn’t just Edna’s class who are tweeting – perhaps…

Posted October 2, 2009