Media Buying

Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…

Posted December 3, 2018
By: Devin Rose

Twitch.tv Logo

Introduction to Twitch

It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…

Posted November 15, 2018
By: Devin Rose

With A Limited Budget, Should I Use Paid Search or Media Buys?

In the Oscar-nominated film ‘Moneyball’, Brad Pitt plays Billy Beane, the real-life  General Manager of the Oakland A’s. Facing severe budget constraints, Brad’s character looks to develop a niche strategy to compete against his deep-pocketed peers (I’m looking at you, New York Yankees). This is the same situation facing many small-to-medium sized tech companies trying to grow with online advertising. It’d be great to run the full gambit of online tactics, with broad paid search…

Posted July 8, 2014
By: Devin Rose

Buy No Media Until You Do The Following

In my last post, I talked about making sure you have a clear idea of your budget, specify who your target market is and where they hang out on the web before you ever spend a dime on your media buys. Yet there’s more to getting prepped for your media buys. Be sure to comb over your site with a detailed review looking for ways to improve the conversion process BEFORE you begin your campaign.

Posted June 13, 2008

Media Buying and Planning — Above All Else, Have the End in Mind

Going back to the second leg of your marketing stool — tactics — I want to talk here a bit about your media buying and planning. If you decide that a paid campaign, whether it be pay-per-click, ads in trade magazines, radio, television — anything that costs you more than your time (article marketing and networking on social websites and forums are examples) — you’ll need to get a clear view of your budget. More importantly, you’ll want…

Posted June 3, 2008