Demand Generation

Demand generation and how to choose between lead generation programs and display advertising campaigns (Part 2)

Part 2: Running and evaluating your campaigns In Part 1 of this series, we compared lead generation and display advertising initiatives in terms of planning and set up. With that knowledge under your belt, let’s get into the logistics of actually running the programs and then look at the factors that will affect returns.  The management Display can be managed by a small in-house team, or by your friendly neighborhood Ad Coordinator from eBridge Marketing Solutions…

Posted January 20, 2015

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…

Posted November 27, 2014
By: Devin Rose

Lead Generation Part 4 – Go It Alone

When it comes to generating leads for your business, you can also choose to “go it alone.” Many businesses choose this route to leverage internal resources in the hopes of saving on costs. When going this route, there are various factors you really need to consider. To continue reading the 4th in our 4 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website: Continue…

Posted March 25, 2013
By: Hartland Ross

Lead Generation Part 3 – Webinars and White Papers

For the 3rd in our 4 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website. In this post we will discuss the two most popular types of online content syndication programs for lead generation: white papers and webinars: Continue Reading

Posted November 15, 2012
By: Hartland Ross

Lead Generation Part 2 – Content Syndication

In the first post in this series, we discussed using form fills for lead generation (Lead Generation Part 1 – Form Fills). Content syndication is another popular B2B internet marketing strategy used to generate leads online. Content syndication is a method by which pieces of content, be they articles or reports or blog posts, are shared with permission from the writer. A typical content syndication agreement usually involves some form of compensation to the original…

Posted September 21, 2012
By: Hartland Ross

Lead Generation Part 1 – Form Fills

Lead generation is a huge part of business success and plays an important role in many internet marketing plans. All companies need to generate customer interest and inquiries about their products or services. There are many different ways that a business can generate those leads – some of which we will cover in this four part series. In this post, we will start with form fills. What is a form fill? Form fills involve having…

Posted July 30, 2012
By: Hartland Ross