Search Engine Marketing (SEM) involves a variety of different tactics and strategies to gain search engine visibility, namely Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising. SEO encompasses everything that happens on your site to communicate with and give indicators to the search engines, from proper tagging, to quality content, to optimal site structure. Taking it a step further, SEO also encompasses all things that happen off-site such as linking, content, social media interaction, and…
In the Oscar-nominated film ‘Moneyball’, Brad Pitt plays Billy Beane, the real-life General Manager of the Oakland A’s. Facing severe budget constraints, Brad’s character looks to develop a niche strategy to compete against his deep-pocketed peers (I’m looking at you, New York Yankees). This is the same situation facing many small-to-medium sized tech companies trying to grow with online advertising. It’d be great to run the full gambit of online tactics, with broad paid search…
Internet marketing services agency will exhibit for the ninth year in a row and join an expert panel on growth in the hosting industry. Vancouver, BC, June 11, 2014 – eBridge Marketing Solutions, an agency specializing in B2B internet marketing and SEO services, announces its participation at HostingCon 2014. eBridge President Hartland Ross will be joining a panel of experts around the topic of building versus buying a web hosting business as a growth strategy….
2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Anchor texts Using keyword rich anchor…
Many business owners don’t realize that a press release is not just about announcing your latest news – it can also play a part in your search marketing strategy. There is quite a bit of debate in regards to press releases and search with all the recent updates to Google’s algorithm, but in short, a well written, quality release can help your business gain media exposure and hopefully receive mentions from credible outlets while sending out…
Gone are the days when you used to be able to jam a bunch of keywords into your copy, publish subpar content and see your site rank in search engines. Long, long gone in fact. If anything, things have taken such a dramatic shift in search marketing that some are starting to think that SEO is dead. How so? Well, with the tweaks to Google’s algorithm over the past couple of years, most recently with…
We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust. (see The Value of Partnerships Part 1:…
Partnerships really are a win-win situation. We learned how you, as a B2B technology company, can leverage the existing customer base of your partners to access new markets and prospects quickly in Part 1 of this series on understanding the value of partnerships. Partners themselves benefit from opening new revenue streams. They also benefit in another important way. By diversifying their offering, partners are giving their customers more of what they want, giving themselves more opportunities…
Internet marketing services agency will be attending for the eighth year running, offering a draw for free marketing services and speaking on SEO in the Lightening Talks Vancouver, BC, June 17, 2013 – eBridge Marketing Solutions, an internet marketing services agency will be exhibiting at HostingCon being held in Austin, Texas from June 17th – 19th, 2013. HostingCon is the only event of its kind in North America catering exclusively to the web hosting and cloud…
When it comes to successfully selling a technology product or service, sure, you could do it all on your own. But have you ever heard that expression “no man is an island.” I really feel that the same can be said of businesses. Yes, you can operate in a silo and do everything completely independently, but in my opinion, you are really missing out on some great opportunities. By working with other companies and bringing…