eBridge Marketing Solutions’ Blog

The credit crunch has taken its toll and you finally have to face facts… It’s time to bail. There’s nothing sadder – the years of sacrifice… putting your family on the backburner… long days and working weekends… It is gut wrenching. But if it has to be...

Frankly, there are no secrets. Good marketing works in all kinds of economic circumstances. So, the non-secret to marketing in a recession is this: practice sound marketing, paying particular attention to the rules and techniques of direct response marketing: Start by understanding your market. Who...

You can admit it now: In your heart you always knew the housing/credit/market bubble was going to burst one day. So now what? I recently read an item by a marketer saying they were glad the bubble had burst, because now they could get back to real marketing. What did they mean by that? If I read it...

Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can measure accurately. Image and awareness advertising – which you see so much of on TV – cannot do that. Because direct mail is so measurable, it puts an onus...

VANCOUVER, BC, July 21, 2008 – David Sipes of Intellichat and Hartland Ross of eBridge Marketing Solutions know that Web Hosting companies suffer from a high shopping cart abandonment rates – often abandoned at the very point when the customer is about to pay for the order. “In a...