eBridge Marketing Solutions’ Blog

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Who Is It Really All About?

Who is it really all about? For several years I’ve read a blog that provides in-depth investigative reports I can’t get in the daily newspapers. I won’t name the blog, because that’s not the issue. The issue is that they are running out of money. Their annual budget is...

Web Hosting Interview – eBridge Marketing Solutions

The credit crunch has taken its toll and you finally have to face facts… It’s time to bail. There’s nothing sadder – the years of sacrifice… putting your family on the backburner… long days and working weekends… It is gut wrenching. But if it has to be...

The Secrets of Marketing In A Recession

Frankly, there are no secrets. Good marketing works in all kinds of economic circumstances. So, the non-secret to marketing in a recession is this: practice sound marketing, paying particular attention to the rules and techniques of direct response marketing: Start by understanding your market. Who...

Oh No! The Bubble Has Burst! Hooray!

You can admit it now: In your heart you always knew the housing/credit/market bubble was going to burst one day. So now what? I recently read an item by a marketer saying they were glad the bubble had burst, because now they could get back to real marketing. What did they mean by that? If I read it...

Copywriting for Direct Mail – Part 1: It’s Measurable

Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can measure accurately. Image and awareness advertising – which you see so much of on TV – cannot do that. Because direct mail is so measurable, it puts an onus...