eBridge Marketing Solutions’ Blog

We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe...

The most common MSP marketing question I see posted on Reddit, Slack, and Discord, is usually some flavor of: “Which marketing tactics are working for MSPs?” A good question, no doubt. However it’s difficult to answer without knowing a little bit more about the particular MSP and...

I’ve been reading discussions about how MSPs should market themselves in the landscape thrust onto us by the COVID-19 pandemic. There’s a risk inherent with marketing following a disaster. It’s all too easy to have one’s efforts come across insincere, heartless, and slimy...

Consumers nowadays are able to quickly determine whether or not your company can meet their high customer service expectations. It only takes a couple of minutes to look up what people are saying about your brand. And if your company’s reputation is lacking, today’s empowered customers...

In the same way being seen as tech support by your extended family isn't always wise in your personal life, neither is being seen as the Excel expert at your office...