eBridge Marketing Solutions’ Blog

There is a person waiting in your conference room who is going to open with inane small talk about golf, kids, the weather, etc., and then try to slam a dam into the flow of your hard-earned revenue and divert some of it toward marketing. How dare they. You were going to use that money for golfing...

Recently I was invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that...

The last couple of weeks have seen a flurry of news in the finance world about GameStop. Given the wide coverage, I’m going to assume readers will be somewhat familiar with the story. But to briefly recap, an unorganized group of retail investors on Reddit’s /WallStreetBets/ noticed that...

When I was in my final year of college, I did a co-op term at Ritchie Bros. Auctioneers. You may not be familiar with Ritchie Bros., but they are a renowned brand for purchasers of industrial equipment worldwide. Like any lowly co-op student working for a global brand, I did my fair share of filing...

I saw a post on r/msp recently, asking about whether an MSP should spend a chunk of money on inbound or outbound marketing. This question gave me pause, not because I don’t have a lot to say on the subject, but because I wasn’t quite sure where to begin. If one of my MSP clients had...