PPC

What’s Better for My Business – SEO or PPC?

Search Engine Marketing (SEM) involves a variety of different tactics and strategies to gain search engine visibility, namely Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising. SEO encompasses everything that happens on your site to communicate with and give indicators to the search engines, from proper tagging, to quality content, to optimal site structure.  Taking it a step further, SEO also encompasses all things that happen off-site such as linking, content, social media interaction, and…

Posted August 25, 2014
By: Frank Siano

With A Limited Budget, Should I Use Paid Search or Media Buys?

In the Oscar-nominated film ‘Moneyball’, Brad Pitt plays Billy Beane, the real-life  General Manager of the Oakland A’s. Facing severe budget constraints, Brad’s character looks to develop a niche strategy to compete against his deep-pocketed peers (I’m looking at you, New York Yankees). This is the same situation facing many small-to-medium sized tech companies trying to grow with online advertising. It’d be great to run the full gambit of online tactics, with broad paid search…

Posted July 8, 2014
By: Devin Rose

Transact and Track – The Final Legs of the 4Ts Marketing Stool

The article by Guy Masono I’ve referred to in the past describes the last two of the 4Ts as Transact and Track. I’m going to discuss in more detail what I believe these two mean for your marketing campaign. Transact, Masono writes, “refers to opening a two-way communication with customers and prospects based on the nature of an inquiry.” For example, your website has a lead-generating form that visitors may fill out in order to…

Posted May 12, 2008