Marketing Analytics

The MSP Marketing Stack

We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe their “stacks”, like LAMP, and marketers were like… Today’s blog discusses the marketing technology “stack” specifically for top MSP websites. We’ll discuss which analytics tools, content management systems, web…


By: Devin Rose

3 Excel Tips for Marketers

In the same way being seen as tech support by your extended family isn’t always wise in your personal life, neither is being seen as the Excel expert at your office.


By: Devin Rose

Baseball on a Fence

Learning from Sports Analytics

With all due respect to my dear American clients and friends, let’s be honest, watching baseball is a very boring way to pass time. I could be showing my Western Canadian bias here, but compared to the sports that I follow, hockey and football, the pace of play in baseball is just too slow to keep my attention. But the one aspect of baseball I find really interesting is the advanced statistics. Popularized by the…


By: Devin Rose

eBridge founder Hartland Ross meeting author Malcolm Gladwell.

The Dunning-Kruger Effect

In the realm of faking-it-till-you-make-it, the undisputed heavyweight champion is Malcolm Gladwell (pictured above, right of my boss, Hartland Ross). While undoubtedly an influencer in business, science and psychology, Malcolm is merely an author with a history degree. Don’t get me wrong, I’ve enjoyed his page-turners as much as the average adult stuck in an airport. Hell, I’ve been known to throw out an anecdote or two from his bestsellers ‘Blink’, ‘Outliers’, and ‘The Tipping…


By: Devin Rose