B2B Lead Generation

Should I Buy Customers or Grow Organically? – Part 1

“Should I grow my business through acquisitions or organically through marketing?” Sometimes I hear variations on this question – “I would much rather grow through acquisition than through marketing – it’s much less risky”. More and more frequently I am being asked some form of this question so I thought I would share some of my insights. There are a number of considerations to evaluate. This is not a comprehensive list but a few of…

By: Hartland Ross