Listen to the CompTIA BizTech Podcast with Miles Jobgen and our own Hartland Ross Listed at thehostbroker.com
The discussions I’ve seen online in places like r/msp/ about marketing during the pandemic tend to focus on tactical elements. They often read like a search for a magic bullet…the next new marketing breakthrough. But ladies and gents, it’s not like COVID has afforded us new marketing tactics! It’s clearly the opposite; the many challenges posed by COVID have restricted tactical opportunities for MSPs (and businesses generally). I hate to break it to you…but there was no magic bullet to be found before the pandemic, and there’s certainly not one that’s come along since.
“How do I grow my business?” This (or a close variant) might be one of the most common questions I get asked by clients and those looking for help. I wish that I had an easy answer to that, but as you know, growing a business is an undertaking that depends wholly on your business model and your industry, amongst a myriad of other factors. With that said however, there are generally two options at…