We are often asked about social media and its applications for IT service providers. While social media is undoubtedly more important for consumer brands, it still plays a valuable albeit limited role for those trying to sell to businesses as well. Join eBridge’s Devin Rose and Jason Park for a discussion about how you can best utilize social media in your marketing mix.
In the third part of our series on lead generation, Devin Rose will be joined by our web designer Jason Park to discuss the role of landing pages in lead generation, including best practices for IT Service Providers using landing pages in their lead generation campaigns.
What's the ROI going to be? Every marketer struggles giving a good answer to this question, eBridge included. So we decided to build an ROI calculator to help answer for IT service providers doing lead generation. We will go over various lead generation scenarios using the calculator to estimate an expected ROI. You'll learn about how your company should be generating leads.
Every IT service provider recognizes the importance of effective lead generation, but few actually achieve a well-oiled outbound lead generation process. Join Devin Rose and Colin Dowling for a 30-minute discussion of outbound lead generation best practices, common pitfalls, and more.
eBridge's Devin Rose gave a lunch and learn presentation in regards to how startups may most effectively outsource their marketing efforts.
You'll learn about which marketing services you can potentially achieve cost saving, which you'll want to pay a premium for, as well as some general tips about working with outside marketers.
Hartland and Devin lead a discussion of best practices for growing your web hosting firm. In this session we will discuss considerations for organic growth as well as growth through acquisition.
Our own Hartland Ross is joined by Phil Shih from Structure Research for expert insights into the latest industry trends for IT Service Providers. We'll discuss topics like:
Due to a technical issue, only the audio of this webinar is available. Sorry for any inconvenience.
Whether your business strategy is to grow through acquisition or sell at the highest valuation, what key performance indicators should you be measuring and improving for success? Meant for MSPs and other IT Service Providers, this valuable webinar is led by technology business growth expert Erick Simpson. We discuss the drivers that influence business valuation, the 11 metrics every company should care about, and reasons to buy or sell a business.
MSP and VAR coach James Kernan joins Devin for a discussion about winning new accounts. Winning new accounts is very difficult in today’s competitive landscape. Have you ever wondered where do new accounts come from? Why do customers change vendors in the first place? We will discuss how to be perfectly positioned to win big deals. We will also go into detail about real world multi-million dollar deals and how we closed them!
Join Devin for a discussion of the merits and challenges regarding measuring marketing results for Managed Service Providers. Find out what you can and should be tracking.
You’re involved in a very competitive field. And to stay ahead of the pack, you need both the reach that digital marketing provides, and the “human touch” that closes sales. Otherwise, conversions from prospect, to qualified lead, to paying customer will be bottlenecked somewhere along the line, and your leads will become your competitors’ MRR. Join us for a webinar meant for leaders of IT service providers to understand the trade-offs between humanization and scale, and to help bridge this gap between your marketing and sales teams.
The acquisition frenzy in the MSP marketplace shows no sign of letting up. In fact, it's getting more competitive than ever. As a buyer, you need to move quickly to secure the best deal, but a financially successful outcome requires a methodical and deliberate approach. In this webinar, we'll walk you through some of the key components and considerations required to complete a successful Managed Service Provider purchase that is a win-win for both parties.
Join Hartland Ross for a discussion of what you should be considering before endeavoring to grow your managed service provider through an acquisition.
This session took place at HostingCon Global 2014. For more information about HostngCon, go to www.hostingcon.com.
This session will focus solely on the implications for a small to mid-sized host trying to decide between an organic growth strategy versus growth through mergers and acquisitions. We’ll explore the perspective of the business owner or manager trying to come to terms with these two approaches and the associated costs and risks with each. The session will not address the more commonly discussed topic of selling to a larger host but rather be focused on the decision maker wearing the two hats, marketer and/or buyer. We’ll focus on the implications of a mergers and acquisitions strategy rather than a deep dive into specific marketing tactics.
This webinar covers the 3 main options available to the B2B online marketer and discuss the critical considerations you need to be aware of before engaging in one of these programs.
