Are you an MSP thinking about doing your first acquisition? Are you privately funding the transaction? Are you a seller wondering where to start in getting ready for acquisition? If you answered yes to any of the questions listed above then you have to catch this week's episode of MSP Business School where Hartland Ross talks about the world of M&A and what to do if you are a growing MSP looking to make moves without private equity.
While a successful acquisition can be a major achievement for both buyer and seller, for employees the acquisition process is seen much differently. It is abrupt and the source of concern. Join us for an expert panel about the perspectives of employees going through an acquisition, and learn how you can address their concerns to ensure a smooth transition for all parties.
The most common MSP marketing question we are asked is: “Which marketing tactics are working for MSPs?” There are a lot of factors that go into answering: budget, geography, service catalogue, internal strengths, size of your existing database, etc. This webinar will contrast these factors in relation to an MSP’s stage of growth, and recommend marketing tactics to be prioritized.
Marketing for IT service providers is a different game than any other industry, and choosing the right marketing agency for IT services comes with a unique set of considerations. Watch and learn tips about finding the right marketing agency for your business.
Vendors wishing to utilize MSPs to market their products or services at scale need to understand the distinct set of challenges they'll be facing. Join Devin for 5 practical tips you can apply to your channel marketing programs.
Hartland Ross leads a discussion about the Top 10 most common challenges buyers experience during the acquisition of IT services firms. 15 years of transactions has identified common themes as the basis for deals not getting done and buyers losing interest. Whether you are a buyer or seller, you’ll want to be sure to tune in.
We are often asked about social media and its applications for IT service providers. While social media is undoubtedly more important for consumer brands, it still plays a valuable albeit limited role for those trying to sell to businesses as well. Join eBridge’s Devin Rose and Jason Park for a discussion about how you can best utilize social media in your marketing mix.
Special guest Harry Brelsford from SMB Nation joins Devin to discuss his book 'The Pocket MBA'. Learn practical business lessons from one of the best-known names in managed services.
Watch an in-depth discussion on the process of buying and selling IPs on the secondary market. We’ll discuss what is the secondary market, why does it exist, why are prices going sky high and what are your options?
The journey of a CEO with special guest Dennis O'Connell. We’ll take you through the various stages of building and exiting a business. Learn how to navigate owner changes, personnel changes, sales strategy migration, financial evolution, the process of maturity, and how clients are viewed throughout the process.
In the third part of our series on lead generation, Devin Rose will be joined by our web designer Jason Park to discuss the role of landing pages in lead generation, including best practices for IT Service Providers using landing pages in their lead generation campaigns.
What's the ROI going to be? Every marketer struggles giving a good answer to this question, eBridge included. So we decided to build an ROI calculator to help answer for IT service providers doing lead generation. We will go over various lead generation scenarios using the calculator to estimate an expected ROI. You'll learn about how your company should be generating leads.
Every IT service provider recognizes the importance of effective lead generation, but few actually achieve a well-oiled outbound lead generation process. Join Devin Rose and Colin Dowling for a 30-minute discussion of outbound lead generation best practices, common pitfalls, and more.
eBridge's Devin Rose gave a lunch and learn presentation in regards to how startups may most effectively outsource their marketing efforts. You'll learn about which marketing services you can potentially achieve cost saving, which you'll want to pay a premium for, as well as some general tips about working with outside marketers.
Hartland and Devin lead a discussion of best practices for growing your web hosting firm. In this session we will discuss considerations for organic growth as well as growth through acquisition.
Our own Hartland Ross is joined by Phil Shih from Structure Research for expert insights into the latest industry trends for IT Service Providers. We'll discuss topics like:
Due to a technical issue, only the audio of this webinar is available. Sorry for any inconvenience.
Whether your business strategy is to grow through acquisition or sell at the highest valuation, what key performance indicators should you be measuring and improving for success? Meant for MSPs and other IT Service Providers, this valuable webinar is led by technology business growth expert Erick Simpson. We discuss the drivers that influence business valuation, the 11 metrics every company should care about, and reasons to buy or sell a business.
MSP and VAR coach James Kernan joins Devin for a discussion about winning new accounts. Winning new accounts is very difficult in today’s competitive landscape. Have you ever wondered where do new accounts come from? Why do customers change vendors in the first place? We will discuss how to be perfectly positioned to win big deals. We will also go into detail about real world multi-million dollar deals and how we closed them!
Join Devin for a discussion of the merits and challenges regarding measuring marketing results for Managed Service Providers. Find out what you can and should be tracking.
You’re involved in a very competitive field. And to stay ahead of the pack, you need both the reach that digital marketing provides, and the “human touch” that closes sales. Otherwise, conversions from prospect, to qualified lead, to paying customer will be bottlenecked somewhere along the line, and your leads will become your competitors’ MRR. Join us for a webinar meant for leaders of IT service providers to understand the trade-offs between humanization and scale, and to help bridge this gap between your marketing and sales teams.
The acquisition frenzy in the MSP marketplace shows no sign of letting up. In fact, it's getting more competitive than ever. As a buyer, you need to move quickly to secure the best deal, but a financially successful outcome requires a methodical and deliberate approach. In this webinar, we'll walk you through some of the key components and considerations required to complete a successful Managed Service Provider purchase that is a win-win for both parties.
Join Hartland Ross for a discussion of what you should be considering before endeavoring to grow your managed service provider through an acquisition.
A few of the points Hartland covers which will help you understand more about this phenomenal growth area online:
Each week join Steve Rosenbaum, Jamie Houston and other local marketing experts as they share their favorite methods for helping businesses find new sales and increase their profit on the Show Me Your Back End Show from Build Big Biz and sponsored by ZapPowee.com
Hartland Ross explores all the details about selling an MSP. Eric and Hartland dive deep into all you need to know at every step of the way!
Devin Rose shares his insights and advice on how an MSP can best market themselves with a mix of specific marketing strategies. This hour-long podcast covers all you need to know, diving deep into video marketing, SEO, Reddit marketing, online communities, online branding, and differentiation strategies.
This session took place at HostingCon Global 2014. For more information about HostngCon, go to www.hostingcon.com.
This session will focus solely on the implications for a small to mid-sized host trying to decide between an organic growth strategy versus growth through mergers and acquisitions. We’ll explore the perspective of the business owner or manager trying to come to terms with these two approaches and the associated costs and risks with each. The session will not address the more commonly discussed topic of selling to a larger host but rather be focused on the decision maker wearing the two hats, marketer and/or buyer. We’ll focus on the implications of a mergers and acquisitions strategy rather than a deep dive into specific marketing tactics.
This webinar covers the 3 main options available to the B2B online marketer and discuss the critical considerations you need to be aware of before engaging in one of these programs.
It’s not easy to get noticed in crowded industries, build up a customer base and keep them coming back for more. This is why many technology companies don’t go the route of doing it all alone. They look for reseller partners.
Should you grow your web hosting business by building through marketing or acquiring another customer base? Learn more.
Marketing Automation - Delivering your message on your client's terms
Reaching the Hidden IT Buyer - Optimizing the sales and marketing process for MSP's and IT Service Providers
Marketing Makeover – Strategies that Make You Look Good in a Crowded Cloud Marketplace.
Which marketing tactics work for web hosting companies and under what circumstances?
Build or Buy? Case study on growth strategies for small to mid sized hosts
"After extensive site analysis, eBridge developed and executed a new Transformyx website architecture, modified messaging to emphasize client/end user benefits, established focus on industry verticals, and integrated SEO best practices to maintain site credibility and increase competitive position."
eBridge Marketing Solutions was engaged by Zero Latency Vancouver for digital advertising services, with a two-headed mandate of gaining brand awareness at the top-of-the-funnel and generating bookings at the bottom.
eBridge has talented writers on staff that are technically savvy and able to field topics around keywords crucial to our Enterprise product's success.