This session took place at HostingCon Global 2014. For more information about HostngCon, go to www.hostingcon.com.
This session will focus solely on the implications for a small to mid-sized host trying to decide between an organic growth strategy versus growth through mergers and acquisitions. We’ll explore the perspective of the business owner or manager trying to come to terms with these two approaches and the associated costs and risks with each. The session will not address the more commonly discussed topic of selling to a larger host but rather be focused on the decision maker wearing the two hats, marketer and/or buyer. We’ll focus on the implications of a mergers and acquisitions strategy rather than a deep dive into specific marketing tactics.
This webinar covers the 3 main options available to the B2B online marketer and discuss the critical considerations you need to be aware of before engaging in one of these programs.