eBridge Marketing Solutions’ Blog

If potential customers don’t feel 100% confident in your site, chances are they’ll click away before converting. Don’t despair; we can help. We have the expertise to make sure your site immediately attracts your target audience. Whether you need some usability fine-tuning, a bit of...

78% of people only click on page 1 results! What page are you on? We can help!...

The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious bias, or they lose their strength to persuade readers. But case studies cover some of the same ground, while making your case, entirely. One of the beauties of case...

I was talking with our copywriter John here at eBridge and a number of years ago he wrote for a marketing newsletter in a natural resource industry. At various times the publisher would approach him to tell him that he needed more subscriptions in order to keep paying the big bucks. These were the...

Sooner or later if you do any marketing online, you will hear about using whitepapers. But I wonder how many of the people who talk or write about them really know what a white paper is. The term has been around for at least 100 years and was first used to describe deep background documents or...