eBridge Marketing Solutions’ Blog

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The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious bias, or they lose their strength to persuade readers. But case studies cover some of the same ground, while making your case, entirely. One of the beauties of case...

I was talking with our copywriter John here at eBridge and a number of years ago he wrote for a marketing newsletter in a natural resource industry. At various times the publisher would approach him to tell him that he needed more subscriptions in order to keep paying the big bucks. These were the...

Sooner or later if you do any marketing online, you will hear about using whitepapers. But I wonder how many of the people who talk or write about them really know what a white paper is. The term has been around for at least 100 years and was first used to describe deep background documents or...

The problem with marketing on social media is that the campaigns that work are viral in nature. And you can’t create a viral campaign. You can only put your campaign out there and hope it is catching. Here’s recent example of a Twitter campaign: On a Friday night not long ago, Amanda...