eBridge Marketing Solutions’ Blog

Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses. But it...

5 ideas for using video marketing in your business   The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not...

In part 1, we looked at what most businesses tend to focus on – growing your customer base. In part 2, we discussed the potency of increasing the frequency of purchases. In this last segment, we will look at how to get your current customers to buy more from you, also known in the marketing...

Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only shot and killed an elephant on a recent trip to Zimbabwe, but he posted the video of the kill online for the world to see. The controversial video, and Bob’s...

In part 1 of this series, we looked at the most common way that businesses tend to approach growth – by trying to get more customers.   Today, let’s take a look at the second way that companies can boost their business profits – increasing the frequency that current customers...