White Papers

Lead Generation Part 3 – Webinars and White Papers

For the 3rd in our 4 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website. In this post we will discuss the two most popular types of online content syndication programs for lead generation: white papers and webinars: Continue Reading

Posted November 15, 2012
By: Hartland Ross

Three Simple Marketing Tools: Part III: Prove You Can Do It Using Case Studies

The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious bias, or they lose their strength to persuade readers. But case studies cover some of the same ground, while making your case, entirely.

Posted March 24, 2010

Three Simple Marketing Tools: Part II: Attract Interest with Special Reports

I was talking with our copywriter John here at eBridge and a number of years ago he wrote for a marketing newsletter in a natural resource industry. At various times the publisher would approach him to tell him that he needed more subscriptions in order to keep paying the big bucks. These were the days before the Internet, so everything he tried had to be based in direct mail, faxes and phone calls. Not a…

Posted February 28, 2010

Three Simple Marketing Tools: Part I: Position Yourself as the Expert with White Papers

Sooner or later if you do any marketing online, you will hear about using whitepapers. But I wonder how many of the people who talk or write about them really know what a white paper is. The term has been around for at least 100 years and was first used to describe deep background documents or position papers published by the British government. They were called white papers because they were printed on white paper…

Posted February 6, 2010