Viral Advertising

Unconventional Advertising – Part 1

Countless thousands of dollars get spent every year on viral advertising, in pursuit of the Holy Grail of one million-plus views on YouTube. But the truth about viral videos and games is that you can’t really plan and design them – you can only create them, release them in the vicinity of a suitable host, and hope it spreads. A viral ad or video is viral only if it actually goes viral, so be skeptical…

Posted June 6, 2009