Public Relations

Lights Out – Public Relations Following a Network Outage

Anyone who works in the web hosting, cloud, or data center industries knows that network outages are unavoidable. No matter how many redundancies you have in place, “stuff” happens. No-one is immune, even Amazon has major outages. With that reality in mind, I am somewhat sympathetic to NeuLion Inc., who finds themselves in the midst of a public relations nightmare. NeuLion is a streaming video provider who works with major sports leagues like the NFL,…

By: Devin Rose

A Marketing Lesson From The Go Daddy PR Nightmare

Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only shot and killed an elephant on a recent trip to Zimbabwe, but he posted the video of the kill online for the world to see. The controversial video, and Bob’s response, have been flooding the media. PETA has deemed Mr. Parsons the “scummiest CEO of the year.” He however defends…

By: Hartland Ross

What Can Web Hosts Learn from the Airline Industry?

Well it seems Hostingcon has taken its toll on myself and our team in the sense that we have been very busy following up with clients since we got back hence my delayed post.  I mentioned last time that I would like to explore the airline industry from both a marketing and operational angle.   One of my theories, albeit I know next to nothing about the industry, is that I wonder how disappointed an airline…

By: Hartland Ross

Six More Savvy Rules for News Releases

1. Frequency. As I mentioned before, make sure your press releases are either newsworthy, or that they tell a good story: Quality always trumps quantity. But that said, try to make sure you issue frequent releases to help keep your name high in the minds of editors. 2. Target your releases. Don’t just send them out to every publication and PR service you can think of. Ask yourself who will find your release relevant and…

By: Hartland Ross

17 Rules for Writing Press Releases

1. Make sure your press release is newsworthy. If it is truly a newsworthy story, editors are much more likely to use it. 2. If you are sending a release about a product or service, write a story about uses and benefits, not a blatant pitch for your business. 3. Write a compelling headline that makes people want to read more. We like to check the headlines we write using the free Headline Analyzer tool at 4….

By: Hartland Ross

Who Is It Really All About?

Who is it really all about? For several years I’ve read a blog that provides in-depth investigative reports I can’t get in the daily newspapers. I won’t name the blog, because that’s not the issue. The issue is that they are running out of money. Their annual budget is $125,000, which provides a modest income for the blog owner, money to host and update the blog, plus a budget to pay freelance reporters.