A Marketing Lesson From The Go Daddy PR Nightmare

Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only shot and killed an elephant on a recent trip to Zimbabwe, but he posted the video of the kill online for the world to see. The controversial video, and Bob’s response, have been flooding the media. PETA has deemed Mr. Parsons the “scummiest CEO of the year.” He however defends…

By: Hartland Ross

What Can Web Hosts Learn from the Airline Industry?

Well it seems Hostingcon has taken its toll on myself and our team in the sense that we have been very busy following up with clients since we got back hence my delayed post.  I mentioned last time that I would like to explore the airline industry from both a marketing and operational angle.   One of my theories, albeit I know next to nothing about the industry, is that I wonder how disappointed an airline…

By: Hartland Ross

Who Is It Really All About?

Who is it really all about? For several years I’ve read a blog that provides in-depth investigative reports I can’t get in the daily newspapers. I won’t name the blog, because that’s not the issue. The issue is that they are running out of money. Their annual budget is $125,000, which provides a modest income for the blog owner, money to host and update the blog, plus a budget to pay freelance reporters.