Many small business owners are shocked to learn that even a small amount of effort with regard to sales and marketing can make a huge difference. Believe it or not, most of your competitors are not paying any attention to their go-to-market strategy. They live (and sometimes die) on word-of-mouth and referrals, completely ignoring the impact that even the most basic marketing can have on their growth. Another little secret? Some of the highest leverage…
There is a person waiting in your conference room who is going to open with inane small talk about golf, kids, the weather, etc., and then try to slam a dam into the flow of your hard-earned revenue and divert some of it toward marketing. How dare they. You were going to use that money for golfing or your kids when the weather gets nice. Out of every task in the day (including lunch), marketing…