Channel Program

Are You Ready for a Channel Sales Program?

A┬áchannel sales program┬ácan be a force multiplier for vendors of products and services in the IT space. Access to not only new customers and clients, but to entirely new sectors and industries, can transform even a modest technology organization in meaningful ways. Even better, a channel program can often deliver these new customers and clients with relatively little additional costs or resources needed. Tapping into the sales engines of other companies via a channel program…

By: Colin Dowling