Case Studies

Three Simple Marketing Tools: Part III: Prove You Can Do It Using Case Studies

The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious bias, or they lose their strength to persuade readers. But case studies cover some of the same ground, while making your case, entirely. One of the beauties of case studies is that they can be long and exhaustive, short and sweet, or any length in between – it all depends on what you…

By: Hartland Ross