B2B Marketing Tools

Three Simple Marketing Tools: Part I: Position Yourself as the Expert with White Papers

Sooner or later if you do any marketing online, you will hear about using whitepapers. But I wonder how many of the people who talk or write about them really know what a white paper is. The term has been around for at least 100 years and was first used to describe deep background documents or position papers published by the British government. They were called white papers because they were printed on white paper…

Posted February 6, 2010