Process

Before starting work with us, we first take steps to learn about your business and ensure that there is a resonance between us. We believe that when choosing to work with a marketing agency, it’s as much about you, the client, finding the right fit as it is about the agency doing the same. We want to be sure that we can help you and add value to your business. If there’s a match, we will move forward.

We use the following 7-step process to evaluate your business and determine our compatibility:

1. Understand your business – The first step is learning more about who you are and the services you provide. We gather details about your service offering, positioning and target market.

2. Understand your objectives – Another important piece to the puzzle is what your overall objectives are, both for a specific marketing campaign as well as for your business as a whole.

3. Understand your challenges – Next we look at the challenges that your business faces in meeting its objectives, including the competitive environment, and internal and external factors focusing on strengths to leverage and weaknesses to mitigate.

4. Understand your resources – It’s important for us to get a grasp of the resources you have at your disposal. Who do you have in marketing, if anyone, and what do they currently do for you? What tracking tools and software solutions (MarTec) are you using? Do you have a close business relationship with your IT vendors or channel partners if relevant? This helps us determine how we can best support you.

5. Evaluating your current strategies – Getting an understanding of what you are doing now and where you need assistance is key. We also want to learn about what is working and what is not with your current marketing initiatives in order to identify potential new opportunities.

6. Customized recommendations for you – Using the above as background, we now evaluate opportunities and make recommendations for options that would make the most sense for your business. This includes high level strategies, metrics-driven tactics, or both as needed.

7. Implementing your plan – Once we have agreed upon a course of action and our service proposal has been accepted, it’s time to get the ball rolling on implementing the customized plan.

Whether you need to…

• outsource all marketing duties to a responsible and focused agency partner because your priorities lie elsewhere
• get marketing advice, insights and best practices from a third-party partner who has your best interest at heart
• or obtain help executing on specific tactical marketing activities or programs

…our process is the same. We continually strive to add value to your marketing efforts and your business as a whole.