Parallels Sales Conversion Optimization

What are your services (products) in priority order? (Most profitable or most easily sold or that which is the focus. Please rank order these.)*

Who are your target customers?*

What areas of the world are your target customers located? (If local please share geographical areas, or USA/CANADA/Europe/Asia/Everywhere)

Who are your main competitors? Please enter the URLs of your top 3-5 competitors

Are there any areas of your site that you have already identified as problematic or are working on making improvements to?
What are your marketing goals? (Ex: what areas are you wanting to see improvements on and what are your challenges?)
Are you using conversion tracking or using a way to track sales to their source? If Yes, what are you using?
How many unique website visitors does your website receive monthly?

What are your lead sources across your business (% web, % referrals, % from display, % from search etc.)?

Type of Source	Percentage (%)

What are your conversion rates across your business products?

Business Product or Service	Conversion Rate (Estimated)

General Information