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Dogs playing poker

Poker – A Tech Marketing Analogy

World Hosting Days will be in Las Vegas next week. Having been to some hosting industry events before, I can only imagine the professionalism that will occur at the bars, nightclubs, and casinos of Sin City. It’s the latter sin that I’d like to focus on for this blog entry. Most readers will not be aware that I was once an avid poker player. So as the hosting industry descends upon the gambling capital of…

Posted September 8, 2017
By: Devin Rose

Lights Out – Public Relations Following a Network Outage

Anyone who works in the web hosting, cloud, or data center industries knows that network outages are unavoidable. No matter how many redundancies you have in place, “stuff” happens. No-one is immune, even Amazon has major outages. With that reality in mind, I am somewhat sympathetic to NeuLion Inc., who finds themselves in the midst of a public relations nightmare. NeuLion is a streaming video provider who works with major sports leagues like the NFL,…

Posted August 31, 2017
By: Devin Rose

An Interview with Ubersmith

For those in the web hosting industry, the Ubersmith brand is well known. At eBridge we’ve grown accustomed to seeing the Ubersmith team at industry events, and we’ve grown familiar with the Ubersmith tool itself by working on our hosting clients’ websites. But Ubersmith’s products have applications in industries other than hosting as well. Dan Brenner, Director of Solution Architecture at Ubersmith, was kind enough to answer some of my questions about Ubersmith, its services,…

Posted June 22, 2017
By: Devin Rose

Social Media with a Grain of Salt

Posted March 27, 2017
By: Hartland Ross

A little SEO fun! Where are you at?

Posted March 6, 2017
By: Hartland Ross

Do You Run Paid Search?

Posted January 16, 2017

My Favorite Business Podcasts!

I’ve always been a big fan of talk radio. When I’m driving, sometimes to the chagrin of my passengers, the radio is glued to the AM dial. But I was a late adopter of podcasts. The first podcast that was recommended to me by a friend was This American Life, which is excellent and has been a mainstay in my weekly rotation. Then I found Serial, the real life crime drama whose first season features…

Posted October 5, 2016
By: Devin Rose

Considerations for choosing marketing tactics for your B2B technology business

One of the most challenging and overwhelming parts of marketing is figuring out exactly what to do and where to allocate your budget. You certainly can’t be everywhere and do everything, so you need to choose wisely. It comes down to so many factors, including your goals, your competencies, your budget, your competitive environment, and your internal resources. Marketing is a highly customized endeavour. One size does not fit all. With that said, there are…

Posted June 8, 2016
By: Hartland Ross

Tips for More Effective Online Advertising

Online advertising and media buying is a huge topic. There are so many ins and outs, best practices and things to think about. In this post, I wanted to touch on a few key points that I find myself making again and again when discussing effective digital advertising with our clients. Tracking We’ve all heard the marketing cliché, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

Posted March 22, 2016
By: Devin Rose