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Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…

Posted December 3, 2018
By: Devin Rose

Twitch.tv Logo

Introduction to Twitch

It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…

Posted November 15, 2018
By: Devin Rose

How To Run A UX Audit For A B2B Tech Brand

B2B tech is big business. Not only does it encompass the SaaS world, which comprises an expansive and pervasive network of services that collaborate and compete at the same time, but it also includes high-end hardware and custom solutions. And as you’d expect, it carries over all the general challenges of B2B — notably the need to establish long-term client loyalty, and the difficulty of providing technical information in sales-friendly formats. That’s why UX isn’t…

Posted October 30, 2018
By: Guest Blogger Patrick Foster

eBridge founder Hartland Ross meeting author Malcolm Gladwell.

The Dunning-Kruger Effect

In the realm of faking-it-till-you-make-it, the undisputed heavyweight champion is Malcolm Gladwell (pictured above, right of my boss, Hartland Ross). While undoubtedly an influencer in business, science and psychology, Malcolm is merely an author with a history degree. Don’t get me wrong, I’ve enjoyed his page-turners as much as the average adult stuck in an airport. Hell, I’ve been known to throw out an anecdote or two from his bestsellers ‘Blink’, ‘Outliers’, and ‘The Tipping…

Posted September 10, 2018
By: Devin Rose

eBridge Marketing Solutions Offers Innovative Marketing Strategies to Engaged Audiences of IT Service Providers at Ingram Micro Cloud Summit 2018

Digital marketing agency, eBridge Marketing Solutions, shared insights into the intensely competitive marketing landscape and offered strategies on how to differentiate your business when they presented two sessions to groups of cloud solution providers at the 2018 Ingram Micro Cloud Summit in Boca Raton, Florida. The Summit welcomed more than 1,400 Ingram Micro partners and colleagues to the industry’s largest cloud ecosystem conference where they took a deep dive into all things cloud including new…

Posted August 29, 2018
By: Lisa Masiello

Scale

eCommerce Marketing Hierarchy of Needs: Part Four

Readers have been clamoring for the fourth installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’. If you haven’t yet read the first, second, or third posts in this series, you’re highly encouraged to-do-so! The first three posts helped to identify marketing priorities for organizations as they prove their business concept, make their first moves into eCommerce, and specialize in a niche market. This fourth installment focuses on priorities for companies who are looking to scale…

Posted July 5, 2018
By: Devin Rose

eBridge at 2018 Ingram Micro Cloud Summit

We recently attended the Ingram Micro Cloud Summit 2018 which took place at the Boca Raton Resort and Club in Boca Raton, Florida. eBridge Marketing Solutions was excited to join 1,400 Ingram Micro VARs, MSPs, ISVs, telecommunications providers and distributors in taking an in-depth look at the infinite potential of the cloud. Here are some of the highlights from the Summit. This year’s cloud summit was focused on five key areas: Infinite Possibilities: Attendees learned…

Posted May 28, 2018
By: Lisa Masiello

Niche Awareness

eCommerce Marketing Hierarchy of Needs: Part Three

Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…

Posted March 2, 2018
By: Devin Rose

Functional Website

eCommerce Marketing Hierarchy of Needs: Part Two

This is part two of a five part series called the eCommerce Hierarchy of Needs.  Part One discussed marketing tactics for very early stage start-ups trying to prove their business concept. This installment is for companies who have proven their concept and determined it worthwhile pursuing and investing in. The biggest need for entrepreneurs at this stage is the basic building block of every eCommerce company — a functional website. For each tier in the…

Posted January 18, 2018
By: Devin Rose

Stock image of woman with headset.

Catfished by Stock Imagery

I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…

Posted January 10, 2018
By: Devin Rose