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Scale

eCommerce Marketing Hierarchy of Needs: Part Four

Readers have been clamoring for the fourth installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’. If you haven’t yet read the first, second, or third posts in this series, you’re highly encouraged to-do-so! The first three posts helped to identify marketing priorities for organizations as they prove their business concept, make their first moves into eCommerce, and specialize in a niche market. This fourth installment focuses on priorities for companies who are looking to scale…

Posted July 5, 2018
By: Devin Rose

eBridge at 2018 Ingram Micro Cloud Summit

We recently attended the Ingram Micro Cloud Summit 2018 which took place at the Boca Raton Resort and Club in Boca Raton, Florida. eBridge Marketing Solutions was excited to join 1,400 Ingram Micro VARs, MSPs, ISVs, telecommunications providers and distributors in taking an in-depth look at the infinite potential of the cloud. Here are some of the highlights from the Summit. This year’s cloud summit was focused on five key areas: Infinite Possibilities: Attendees learned…

Posted May 28, 2018
By: Lisa Masiello

Niche Awareness

eCommerce Marketing Hierarchy of Needs: Part Three

Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…

Posted March 2, 2018
By: Devin Rose

Functional Website

eCommerce Marketing Hierarchy of Needs: Part Two

This is part two of a five part series called the eCommerce Hierarchy of Needs.  Part One discussed marketing tactics for very early stage start-ups trying to prove their business concept. This installment is for companies who have proven their concept and determined it worthwhile pursuing and investing in. The biggest need for entrepreneurs at this stage is the basic building block of every eCommerce company — a functional website. For each tier in the…

Posted January 18, 2018
By: Devin Rose

Stock image of woman with headset.

Catfished by Stock Imagery

I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…

Posted January 10, 2018
By: Devin Rose

Proof of Concept

eCommerce Marketing Hierarchy of Needs: Part One

This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…

Posted December 23, 2017
By: Devin Rose

Dart scores a bulls eye

Precision, Accuracy, and Marketing Measurement

If you are talking to a marketing agency about new opportunities, they better ask how you’ll be measuring results. If they don’t, you should just turn and run, hang up the phone, click the red button on Skype, or whatever. Any honest marketer worth their salt knows that having a measurement plan is essential for success. Otherwise you are blind to the results of your marketing initiatives, and lacking the insight to keep your marketer…

Posted December 4, 2017
By: Devin Rose

Dogs playing poker

Poker – A Tech Marketing Analogy

World Hosting Days will be in Las Vegas next week. Having been to some hosting industry events before, I can only imagine the professionalism that will occur at the bars, nightclubs, and casinos of Sin City. It’s the latter sin that I’d like to focus on for this blog entry. Most readers will not be aware that I was once an avid poker player. So as the hosting industry descends upon the gambling capital of…

Posted September 8, 2017
By: Devin Rose

Lights Out – Public Relations Following a Network Outage

Anyone who works in the web hosting, cloud, or data center industries knows that network outages are unavoidable. No matter how many redundancies you have in place, “stuff” happens. No-one is immune, even Amazon has major outages. With that reality in mind, I am somewhat sympathetic to NeuLion Inc., who finds themselves in the midst of a public relations nightmare. NeuLion is a streaming video provider who works with major sports leagues like the NFL,…

Posted August 31, 2017
By: Devin Rose

An Interview with Ubersmith

For those in the web hosting industry, the Ubersmith brand is well known. At eBridge we’ve grown accustomed to seeing the Ubersmith team at industry events, and we’ve grown familiar with the Ubersmith tool itself by working on our hosting clients’ websites. But Ubersmith’s products have applications in industries other than hosting as well. Dan Brenner, Director of Solution Architecture at Ubersmith, was kind enough to answer some of my questions about Ubersmith, its services,…

Posted June 22, 2017
By: Devin Rose