eBridge Marketing Solutions’ Blog

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Marketing Tactics for MSPs

The most common MSP marketing question I see posted on Reddit, Slack, and Discord, is usually some flavor of: “Which marketing tactics are working for MSPs?” A good question, no doubt. However it’s difficult to answer without knowing a little bit more about the particular MSP and its stage of growth. While some MSPs may have great results from inbound marketing campaigns for example, others would be set-up to fail by utilizing this somewhat costly…

Posted April 2, 2020
By: Devin Rose

Marketing MSPs During Crisis

I’ve been reading discussions about how MSPs should market themselves in the landscape thrust onto us by the COVID-19 pandemic. There’s a risk inherent with marketing following a disaster. It’s all too easy to have one’s efforts come across insincere, heartless, and slimy. But on the other hand, good marketing aims to add value, and it’s clear that MSPs’ services are needed by businesses impacted by COVID-19, so it’s important to get the message out…

Posted March 27, 2020
By: Devin Rose

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Customer Service is a Marketing Medium

Consumers nowadays are able to quickly determine whether or not your company can meet their high customer service expectations. It only takes a couple of minutes to look up what people are saying about your brand. And if your company’s reputation is lacking, today’s empowered customers will take notice. The negative repercussions of failing to provide excellent customer service are bigger than ever. The good news is that if you prioritize it and show customers…

Posted December 16, 2019
By: Guest Blogger Salvador Cardenal

3 Excel Tips for Marketers

In the same way being seen as tech support by your extended family isn’t always wise in your personal life, neither is being seen as the Excel expert at your office.

Posted May 8, 2019
By: Devin Rose

Baseball on a Fence

Learning from Sports Analytics

With all due respect to my dear American clients and friends, let’s be honest, watching baseball is a very boring way to pass time. I could be showing my Western Canadian bias here, but compared to the sports that I follow, hockey and football, the pace of play in baseball is just too slow to keep my attention. But the one aspect of baseball I find really interesting is the advanced statistics. Popularized by the…

Posted April 22, 2019
By: Devin Rose

eBridge Marketing Solutions, clients, and friends volunteering at Ronald McDonald House.

The Ronald McDonald House of BC and Yukon

Employees, clients, and friends of eBridge Marketing Solutions recently took part in the ‘Family Meal Program’ at the Ronald McDonald House.

Posted April 17, 2019
By: Devin Rose

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How To Stand Out With High-Quality B2B Content Marketing

B2B content marketing is all about building relationships with your customers, selling the expertise of your business, and showing companies why they need your products or services. High-quality B2B content is the kind of content that manages to both sell and story tell. Here’s the secret – you can do better B2B content marketing than 99% of your competition with live videos, interactive assets, and direct campaigns. Here’s how. Recommended reading:  eCommerce Marketing Hierarchy of…

Posted April 10, 2019
By: Patrick Foster

Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…

Posted December 3, 2018
By: Devin Rose

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Introduction to Twitch

It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…

Posted November 15, 2018
By: Devin Rose

How To Run A UX Audit For A B2B Tech Brand

B2B tech is big business. Not only does it encompass the SaaS world, which comprises an expansive and pervasive network of services that collaborate and compete at the same time, but it also includes high-end hardware and custom solutions. And as you’d expect, it carries over all the general challenges of B2B — notably the need to establish long-term client loyalty, and the difficulty of providing technical information in sales-friendly formats. That’s why UX isn’t…

Posted October 30, 2018
By: Guest Blogger Patrick Foster