Your Trusted B2B Marketing Partner and Business Advisor

As a CMO, VP of Marketing and Sales, or Marketing Director, you are constantly challenged by shifting corporate goals, conflicting departmental objectives, a highly competitive marketplace, changing client needs, and ever-evolving marketing opportunities. You are responsible for meeting growth objectives while at the same time keeping up with the latest innovations and best practices. It’s almost impossible to achieve.

At eBridge, we are intimately familiar with these challenges because we have been in your shoes. Some of our team members have sat on your side of the technology table, successfully running corporate marketing departments for fast growing hosting and SaaS start-ups as well as a leading Managed Service Provider. They have marketed and sold cloud-based business services, data center colocation services, IT security and hosting solutions, among others.

This insider knowledge is what makes eBridge uniquely qualified to be your trusted marketing partner and advisor.

We Are Your B2B Marketing Partner

At eBridge, we understand that you most likely have an in-house marketing team which implements your B2B marketing programs and works closely with other departments including sales and product management. Our purpose is not to replace your team but to enhance it.

As your trusted partner, we are an independent advisor who can provide insights, share best practices, and produce positive, ROI-driven changes both within your marketing team and between departments.

We work with industry leading managed service and SaaS providers, VARs, web hosters and ISVs to drive growth across their organizations and we can do the same for you.

Sales:

• Sales and Marketing Alignment: Sustainable sales growth requires a positive alignment between both your marketing and sales teams. eBridge analyzes available sales tools, product messaging, and the customer lifecycle to deliver increased business productivity, improved efficiencies, and greater marketing ROI.
• Channel Development and Engagement: Whether you want to grow sales for an existing product line or new offering, a direct sales team can take a lot of time, resources, and money to be successful. Our eBridge Reseller Marketing Program gives you the tools you need to build a new channel partner program from the ground up or re-energize your current partner program to drive increased sales through your existing channel partners.
• Marketing Automation: In the age of analytics-driven outcomes, it is almost certain that you require both your sales and marketing teams to prove the ROI of their campaigns. By leveraging automation tools like HubSpot, Marketo or Oracle Eloqua, and closely integrating marketing campaigns with your company’s CRM system, eBridge uses actual data to uncover the most successful campaigns to propel revenue growth.

Product Management:

• Go-to-Market: Trying to break into the healthcare, legal, financial services, or other industries with a new solution can be daunting. With a deep knowledge of business requirements across industries, eBridge is your go-to-market advisor to deliver accurate messaging and a targeted marketing strategy.
• Client On-Boarding: The client on-boarding process must be viewed from the buyer’s perspective to ensure that it is streamlined and cohesive. As an independent third-party, eBridge evaluates the entire on-boarding process including the user experience, timeline, and ease of enablement, which delivers a positive user experience and decreases the possibility of customer abandonment.
• Marketing Automation: In the age of analytics-driven outcomes, it is almost certain that you require both your sales and marketing teams to prove the ROI of their campaigns. By leveraging automation tools like HubSpot, Marketo or Oracle Eloqua, and closely integrating marketing campaigns with your company’s CRM system, eBridge uses actual data to uncover the most successful campaigns to propel revenue growth.

Vendor Management:

• Maximize Vendor Resources: You are selling products and services for multiple technology vendors but are you taking advantage of the valuable resources that are available to you? eBridge can work with your vendor partners to maximize your access to vendor resources including co-op marketing and Market Development Funds (MDF).

Marketing Communications:

• Marketing Strategy: You know that reaching your target audience, converting more qualified leads and closing more sales begins with a cohesive, goal oriented and ROI-focused marketing strategy. As an impartial third-party advisor, eBridge can provide you with straightforward industry insights, best practices and unbiased recommendations based on your corporate goals.
• Tactical Execution: A marketing strategy requires focused, tactical execution to be successful. eBridge can take some of those daily responsibilities of marketing execution off your hands so you can focus on achieving your larger goals. Our tactical marketing programs include:
• Online Media and Demand Generation
• Search Marketing including SEO and PPC
• Social Media Management
• Graphic Design and Website Development
• Content Creation

 

We are your trusted marketing partner and business advisor.