Web Design

Functional Website

eCommerce Marketing Hierarchy of Needs: Part Two

This is part two of a five part series called the eCommerce Hierarchy of Needs.  Part One discussed marketing tactics for very early stage start-ups trying to prove their business concept. This installment is for companies who have proven their concept and determined it worthwhile pursuing and investing in. The biggest need for entrepreneurs at this stage is the basic building block of every eCommerce company — a functional website. For each tier in the…

Posted January 18, 2018
By: Devin Rose

Stock image of woman with headset.

Catfished by Stock Imagery

I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…

Posted January 10, 2018
By: Devin Rose

How Website Design Affects Conversion Rates

An important strategy for growing your business’ sales is to get new customers – this is what marketing and promotion are all about and for many businesses this revolves around their website. However, many business owners make the mistake of focusing on the amount of traffic and the number of visitors they get. While these are important metrics, they don’t mean anything if that traffic isn’t converting into sales! In a previous post, we’ve gone…

Posted June 12, 2012
By: Hartland Ross

Website Usability – 10 Tips For Getting It Right

For a business, there isn’t anything more important than the website when it comes to online marketing. It’s the focal point of your business’ online presence and your success rides on its ability to deliver to visitors a great experience. Follow these 10 website usability tips to ensure that your business’ site is doing exactly that. 1)      Make sure that visitors understand immediately what you do. Many companies make the mistake of assuming that their…

Posted February 23, 2012

How An Out of Date Website Can Hurt Your Business

Refreshing or redesigning a website that is past its prime is an important way to ensure that your business meets its online marketing goals and takes advantage of the best internet marketing solutions currently at your disposal. But many businesses will hold off on updating their websites. Whether it’s for budgetary reasons. Or a lack of manpower or resources to actually manage the project. Or the belief that there are more important things to concentrate…

Posted November 28, 2011