celebrity endorsement

Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…

Posted December 3, 2018
By: Devin Rose