Search marketing is an industry that is ever-changing – at eBridge we have evolved with the SEM game right from the very beginning. We’ve seen the countless algorithm shifts and we know that successful SEO requires constant innovation.
Tricking the search engines is not the game we play. Instead we strive to help our customers give their visitors a better web experience by creating authority, developing unique and sharable content, and creating value for online searchers that will be rewarded through natural organic ranks.
Whether you’ve never optimized your site, you optimized it ages ago or you just want to be sure that your site maintains its standing and continues to improve its ranking, we’re here to help make that happen. Or if you’re heading SEO at your company and you’ve done all that you can do, leverage our expertise and fresh perspective to take your efforts to the next level.
Search strategies are constantly changing, but the core process stays the same. We don’t use spammy tactics or secret loopholes that may deliver short lived results (and more often than not negative repercussions down the road). Instead, we use proven methods that create results. Here are some of the time-tested strategies that are involved in a healthy SEO campaign:
Research and Analysis
Understanding where your business currently stands is the crucial first step for any SEO engagement. We review your current situation and analyze both your strengths and your weaknesses. This includes carefully looking over your website analytics data for insight into your popular pages and how your site is currently performing. We also need to get an understanding of what has already been done in relation to SEO and how we can work to improve your positioning.
Keyword research is at the core of our SEO efforts to help determine what phrases are relevant and being searched by actual users. This involves us gaining a solid grasp of your business, your clients, and what you have to offer. We will take your strengths and weaknesses into consideration when determining the best keyword phrase opportunities for your business and analyze the different angles and variations being searched by potential visitors.
Search success revolves in large part around what your competitors are (or aren’t) doing. Our understanding of your competition’s strengths and weaknesses helps to guide your strategy and identify opportunities.
SEO is a lot more than just changing title tags and tossing some keywords into your content. Having a solid foundation to grow upon is hugely important for SEO, but is often where many businesses drop the ball. We will review your site from many angles including:
As they say, content is king and the same applies to a successful search strategy. We will do an audit of your existing content, as well as determine a strategy for future content creation. Content strategy and ideas are based on your business’ strengths and weaknesses, as well as on keyword research.
Off-Site SEO and PR
With a solid on-site foundation in place, it’s time to look at off-site SEO tactics. Every client’s off-site needs are different, but here are some of the areas we consider:
Tracking and measurement is key to understanding what is working and what needs improving. We continually work to update your strategy, looking at traffic and other crucial metrics to guide our efforts. We look especially closely at measuring organic traffic and user interaction that ultimately lead to sales. If you need support around your Google Analytics, we can also help with that. Click here for more details.
All of these things (and more) add up to a healthy SEO strategy.
1. SEO Audit: We’ll provide a full SEO diagnostic, along with a road map showing you how to optimize your site to the fullest. This includes a complete SEO focused consultation as it relates to your website design and site structure, as well as suggestions around linking strategies and opportunities. The final product is delivered in a report format for you or your team to implement.
2. A one-time SEO implementation: We’ll consult with you on how to ensure your site includes all the SEO essentials. We identify and implement the critical SEO elements necessary for your site to improve its rankings. We’ll also give tips and direction on how to build links effectively and perform link analysis.
3. Complete SEO monthly management: We’ll do the monthly SEO work for you, so you never have to worry. This includes everything from developing internal (onsite) and external (off-site) strategies for achieving optimal online rankings, as well as the areas identified in our one time program above.
Don’t get left behind – evolve right alongside the search engines. Our reliable and white hat all the way SEO strategies are ready to help your business gain traction in search rankings.
We needed expertise in a few areas to help us deploy a special project and decided to work with eBridge to supplement our own marketing team. They had resources with the skill sets that we needed and enabled us to execute the campaign without bringing on full time headcount, assisting us with online display, Google AdWords and retargeting. eBridge not only delivers results and metrics, but they back these up with easy-to-read reports with charts, explanations and recommendations. This allows us to quickly assimilate the data and make decisions. They’re genuine, professional, and a pleasure to work with.
Elisabeth Kurek, Marketing Director