Pay-Per-Click (PPC) Management

Google Adwords Certified PartnerPPC advertising is a great way to attract targeted visitors. It’s one of the quickest and most manageable ways to gain traction in search results. By paying for each click, you are able to control who sees your ad, your budget, and your return on investment.

However, it’s easy to get lost in the bidding war or suffer from poorly performing campaigns. Tossing PPC onto the plate of someone inexperienced can end in disaster.

Effective campaign management involves a complete understanding of all the nuances of PPC advertising including bidding, budgets, keyword selection, ad copy, landing pages and competitor activity. There’s no question that a myriad of factors must be very carefully considered before that ad even gets published.

We have the expertise to help you build, launch, and manage the optimal PPC strategy for your company and ensure that you are putting that budget to use in the most efficient and optimal fashion.  We are a Google Adwords Certified Partner.

Our Process

PPC management is much more than just setting up an account, creating some ads, and letting it run. Instead, it requires a methodology that comes with experience.  Our team develops campaigns that are targeted both to your offering and your customer base, and are managed within a set budget to maximize as many targeted customers as possible.

Some of the things we do include:

PPC Strategy

We customize PPC campaigns around your business, industry, competitors, and target customers.

Keyword Discovery and New Opportunities

We research and identify the most focused keywords that visitors are searching for. We also compare your offering to competitors and help determine where you can best compete.

Campaign Creation

We create different groups of keywords to help target different offerings and focus the ads to promote your specific services and products. We also target customers based on serviceable reach such as location, negative keywords, broad and exact matches among many other factors.

Management and Optimization

PPC management is not a set it and forget it tactic. Ongoing management is key and we’re always looking for ways to fine tune bids, keywords, ad groups and other campaign elements. We also share landing page optimization opportunities. Essentially, we’re constantly on the lookout for ways to improve your ROI, eliminating waste and searching for new opportunities.

Measurement

As we mentioned above, we’re constantly focused on optimization to maximize traffic and budget, gain reach, and grow ROI. Careful measurement allows us to do just that. We also work with your team to ensure tracking is functioning properly.

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PPC Management Brochure

Whether you need support around streamlining your landing pages, bid management or Adwords creation, let our expertise help you make the most of your PPC efforts. We can help you achieve your PPC goals.

“Impressed with their Knowledge”

“We have been working with eBridge Marketing Solutions for several years and we have always been impressed with their knowledge of the hosting industry. In such a competitive industry, eBridge has always been able to come through for us for all our advertising needs.”

Ted Beckwith, President
Easy CGI | www.easycgi.com