PPC advertising is a great way to attract targeted visitors. It’s one of the quickest and most manageable ways to gain traction in search results. By paying for each click, you are able to control who sees your ad, your budget, and your return on investment.
However, it’s easy to get lost in the bidding war or suffer from poorly performing campaigns. Tossing PPC onto the plate of someone inexperienced can end in disaster.
Effective campaign management involves a complete understanding of all the nuances of PPC advertising including bidding, budgets, keyword selection, ad copy, landing pages and competitor activity. There’s no question that a myriad of factors must be very carefully considered before that ad even gets published.
We have the expertise to help you build, launch, and manage the optimal PPC strategy for your company and ensure that you are putting that budget to use in the most efficient and optimal fashion. We are a Google Adwords Certified Partner.
PPC management is much more than just setting up an account, creating some ads, and letting it run. Instead, it requires a methodology that comes with experience. Our team develops campaigns that are targeted both to your offering and your customer base, and are managed within a set budget to maximize as many targeted customers as possible.
Some of the things we do include:
We customize PPC campaigns around your business, industry, competitors, and target customers.
Keyword Discovery and New Opportunities
We research and identify the most focused keywords that visitors are searching for. We also compare your offering to competitors and help determine where you can best compete.
We create different groups of keywords to help target different offerings and focus the ads to promote your specific services and products. We also target customers based on serviceable reach such as location, negative keywords, broad and exact matches among many other factors.
Management and Optimization
PPC management is not a set it and forget it tactic. Ongoing management is key and we’re always looking for ways to fine tune bids, keywords, ad groups and other campaign elements. We also share landing page optimization opportunities. Essentially, we’re constantly on the lookout for ways to improve your ROI, eliminating waste and searching for new opportunities.
As we mentioned above, we’re constantly focused on optimization to maximize traffic and budget, gain reach, and grow ROI. Careful measurement allows us to do just that. We also work with your team to ensure tracking is functioning properly.
Whether you need support around streamlining your landing pages, bid management or Adwords creation, let our expertise help you make the most of your PPC efforts. We can help you achieve your PPC goals.
“We have been working with eBridge Marketing Solutions for 5 years and by far they are the most responsive and professional group we have had the pleasure to do business with. Our dealings with them have been mainly for internet marketing campaigns. These campaigns are high converting, cost effective and send us large volumes of quality and targeted traffic. Anytime we require changes made on our campaigns, the team there gets them done immediately and exactly as we requested. They also have a wonderful copywriter who can turn some simple text we send across into marketing magic!
When eBridge sets up a new campaign for us, we know that the resulting sales are genuine, and the traffic is valuable. We love working with Hartland and Rob because we have the peace of mind knowing we are running a genuine campaign that exceeds our expectations.”
Amy Armitage, Sales & Marketing
Lunarpages Web Hosting | www.lunarpages.com