Many businesses make the mistake of cutting corners when it comes to copywriting, not giving it the priority it requires and trying to wing it on their own.
Are you struggling with content creation? Maybe you…
It takes time and skill to create content that’s engaging, communicates clearly and succinctly, speaks with a tone and personality that engages your target market and is search engine friendly. If your content is missing any of these elements, it’s not doing its job. With professional copywriting from eBridge, you’ll (finally!) get your content working for you and your goals.
You know that your website is the foundation of your internet marketing. But many businesses just focus on web design, graphics and functionality, forgetting an all too important piece of the puzzle – content. Your copy needs to be easy to scan, engaging and to the point. It also needs to be search friendly. Many falter when trying to accomplish both. It takes some writing savvy for content to be both SEO friendly and user friendly.
Don’t turn visitors off with awkward sentences, dry language and perhaps the worst thing of all, grammatical mistakes. Don’t turn search engines off with keyword stuffing and other search engine gaming techniques. Ensure that your web copy is both part of a positive user experience and part of your search marketing plan.
A well-crafted press release can be one of your most successful and powerful promotional tools. But it takes a little know-how to ensure it has the greatest impact. Press releases are often scanned in just seconds. Having all the right elements in play and content that flows seamlessly and communicates succinctly is part of the equation. Get an expert on your side to craft a press release that follows accepted formatting standards and shines the light of credibility on your organization. In addition to distribution via an online wire service, we also distribute releases to our database of industry contacts to ensure it reaches the most relevant audience possible.
When thinking about buying a product or service, getting a concrete understanding of how it can help plays an important part of the decision making process. Testimonials are great for this, but they are by nature rather brief. A case study gives you an opportunity to share a client success story in specific and concrete detail, allowing you to showcase your expertise. But it needs to be well-written and compelling to have the greatest impact. This is where we can step in to help. From doing the research to conducting the interviews and pulling it all together, let us create a noteworthy piece that makes your business shine.
Attracting new clients or upselling existing customers is what your business revolves around. Sure, there’s always the hard sell. But many consumers are getting weary of being sold to constantly and are tuning out a lot of the sales messages they are exposed to. A white paper gives you a great alternative to the hard sell, allowing you to demonstrate your own expertise while also providing your target market information that is useful for them, putting your company in a positive light. From compiling research, to creating an outline to drafting compelling, easy to digest content, let eBridge cover all the elements you need for a successful whitepaper that sells, but in a subtle way.
The above are just some of the most common ways we help our clients with content creation. But really, if it involves copywriting, we can help with things like:
For effective content that speaks to your target audience in just the right way, there are some preliminary steps that need to be taken. Before starting any copywriting work, we will first consult with you on the important areas we need to understand to deliver, including:
Armed with this background information, it’s time to get writing. How many rounds of editing it will take all depends on the project. We often get it done in just one or two. But the important takeaway is that we will work with you until we get things just right. We can also coordinate with your own designers or other key internal team members to get the project done.
Tired of blah content that just doesn’t get your target market excited about your business?
We needed expertise in a few areas to help us deploy a special project and decided to work with eBridge to supplement our own marketing team. They had resources with the skill sets that we needed and enabled us to execute the campaign without bringing on full time headcount, assisting us with online display, Google AdWords and retargeting. eBridge not only delivers results and metrics, but they back these up with easy-to-read reports with charts, explanations and recommendations. This allows us to quickly assimilate the data and make decisions. They’re genuine, professional, and a pleasure to work with.
Elisabeth Kurek, Marketing Director