PPC advertising with Google, Bing, or DuckDuckGo is a great way to attract targeted visitors. It’s one of the quickest and most manageable ways to gain traction in search results. By paying for each click, you are able to control who sees your ad, your budget, and your return on investment.
However, it’s easy to get lost in the bidding war or to suffer from poorly performing campaigns. While a benefit of PPC is that you can easily scale your successes, a con is that you can also quickly realize large losses. Tossing PPC onto the plate of someone inexperienced can end in pain.
Effective campaign management involves a complete understanding of all the nuances of PPC advertising including bidding, budgets, keyword selection, ad copy, landing pages and competitor activity. There’s no question that myriad factors must be very carefully considered before that ad even gets published.
eBridge has the expertise to help you build, launch, and manage the optimal PPC strategy for your company and ensure that you are putting that budget to use in the most efficient and optimal fashion.
PPC management is much more than just setting up an account, creating some ads, and letting it run. Instead, it requires a methodology that comes with experience. Our team develops campaigns that are targeted both to your offering and your customer base, and are managed within a set budget to maximize as many targeted customers as possible.
We customize PPC campaigns specifically for your business, industry, region, competitors, and target decision makers.
We research and identify the most focused keywords that visitors are searching for. We also compare your offering to competitors and help determine where you can best compete.
We create different groups of keywords to help target different offerings and focus the ads to promote your specific services and products. We factor in location, negative keywords, broad and exact matches among many other factors.
PPC management is not a set it and forget it tactic. Ongoing management is key and we’re always looking for ways to fine tune bids, keywords, ad groups and other campaign elements. We also share landing page optimization opportunities. Essentially, we’re constantly on the lookout for ways to improve your ROI, eliminating waste and searching for new opportunities.
We’re constantly focused on optimization to maximize traffic, gain reach, and grow ROI. Careful measurement allows us to do just that. We also work with your team to ensure tracking is functioning properly.
eBridge manages PPC advertising for MSPs, web hosting companies, IaaS, data centers, ISVs, and VARs. Checkout our Work page to see some of the PPC advertising we’ve managed.
Whether you need support around streamlining your landing pages, full campaign management, or strategic research, let our expertise help you make the most of your PPC efforts. We can help you achieve your PPC goals.
Thanks to the analysis by Ebridge of our online media presence, we were able to make several significant changes to our website to increase our search engine optimization. We have increased our SEO through facebook and other social media avenues to generate more website impressions. We have made a few suggested changes to our website to make it more user friendly and received some valuable input for our marketing team to utilize Adroll and Google Ads more effectively.
Sue Hayes
General Manager
