When we talk to businesses about marketing, the first things they often bring up are PPC campaigns, SEO, social media, content creation and website development. Are these things at the top of your mind as well? Because many companies are looking for an immediate spike in leads and a quick increase in revenue, tactical and easily executable activities are usually top of mind.
Whether you are the CMO of a large enterprise or CEO of a smaller IT services firm, it is important to take a step back and look at the big picture. What is your marketing strategy? Marketing strategy is at the core of a successful go to market plan and at the core of everything we do at eBridge. Your website can include impeccable SEO and you can develop a highly informative webinar series, but if you lack an overall marketing strategy, then you will not meet your business goals.
Our Partnership Builds Results
At eBridge, we take pride in building relationships with our clients. Because of that, we get to know your business and your overarching goals. Do you want to:
One Size Doesn’t Fit All
Unlike many other marketing agencies, we don’t believe in a one size fits all marketing strategy. Although we specialize in working closely with IT service providers including industry-leading web hosters, MSPs, VARs, ISVs, data center providers and others, each and every client is unique. You have different business goals, marketing objectives, and sales requirements and your marketing strategy should be custom built for you.
We will work with you to develop a marketing strategy based on:
“90% of our business and communication is with one industry vertical, a fact not reflected by email volumes in our database. To pursue business through internet channels, we had to either wait, build our own email list or look to a broker. Choosing the faster route of the two proved frustrating. Our initial investigations into sourcing a reliable list were not productive. Few brokers have access to the kind of list we required. eBridge Marketing Solutions had the only brokers to provide a targeted list that addressed our needs, demonstrating an impeccable attention to customer service, our timelines and the requirements of the campaign. Responsive, involved, value-added, results-oriented. These are just a few of the words I would use to describe eBridge Marketing Solutions’ approach.”
James Richardson, Manager, Direct Marketing
Odenza | www.odenza.com