Marketing Strategy Drives Successful Marketing Tactics

When we talk to businesses about marketing, the first things they often bring up are PPC campaigns, SEO, social media, content creation and website development. Are these things at the top of your mind as well? Because many companies are looking for an immediate spike in leads and a quick increase in revenue, tactical and easily executable activities are usually top of mind.

Whether you are the CMO of a large enterprise or CEO of a smaller IT services firm, it is important to take a step back and look at the big picture. What is your marketing strategy? Marketing strategy is at the core of a successful go to market plan and at the core of everything we do at eBridge. Your website can include impeccable SEO and you can develop a highly informative webinar series, but if you lack an overall marketing strategy, then you will not meet your business goals.

Our Partnership Builds Results

At eBridge, we take pride in building relationships with our clients. Because of that, we get to know your business and your overarching goals. Do you want to:

  • close new customers?
  • have current customers buy more?
  • roll out new products or services?
  • increase your market share?
  • better position your brand in your industry?
  • increase customer retention?

One Size Doesn’t Fit All

Unlike many other marketing agencies, we don’t believe in a one size fits all marketing strategy. Although we specialize in working closely with IT service providers including industry-leading web hosters, MSPs, VARs, ISVs, data center providers and others, each and every client is unique. You have different business goals, marketing objectives, and sales requirements and your marketing strategy should be custom built for you.

We will work with you to develop a marketing strategy based on:

  • your overall business goals and how specific marketing tactics would fit into those goals.
  • what problems you are trying to solve.
  • what marketing tactics are appropriate for your target audience.

 

“Selling my hosting business”

“I had the opportunity to work with Hartland Ross for the past 4 months. In this particular case, I was looking to sell my hosting business.

Hartland was able to help with all aspects of the sale, from initial questions to all the paperwork involved and he even helped after the closing date was made. Any question I asked was readily answered by him.

I don’t recall a question he didn’t have an answer to. He is very experienced in his field, was able to give me specific instructions on how things would go and also specific examples based on previous experiences.

I’m very glad that I was able to use their services. Without Hartland, I would not have gotten such a good deal. They are definitely worth their minimal fee. They’re professional, honest, very knowledgable, very responsive in both emails and chat, and things that would have been complicated had I handled them myself were handled by them hassle free.

Thank you Hartland for the excellent service!”

Ben Francisco
BGFweb | www.bgfweb.com