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Marketing Resources

Social Media

Social Media Resources:

SocialMediapolis: Articles, blog, and newsletter about social media marketing.

Social Media Management Tools:

Buffer: Social media management tool which is free for one user.

HootSuite: The leading social media dashboard to manage and measure your social networks.

SproutSocial: Competitor to HootSuite with advanced features at a higher price point.

TweetDeck: App bringing more flexibility and insight to Twitter power users.

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Demand Generation

Demand Generation Resources

An Introduction to Lead Generation (eBook)

Lead Generation for B2B Technology Companies: Three Major Strategies by eBridge (webinar)

SiriusDecisions: Research and analysis on demand gen including account based marketing.

Demand Generation Tools:

Act-On: Marketing automation software for mid to small size businesses

Eloqua: Marketing automation software

Marketo: Marketing automation software

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Search Engine Optimization

Search Resources:

ClickzInsight and analysis on the latest trends, tools and technology in digital marketing and advertising.

MarketingProfsModern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more

Search Engine Land: Daily publication that covers all aspects of the search marketing industry.

Search Engine Watch: Tips about internet search engines & search engine submission

Search Tools:

Google Keywords PlannerTool to get a general idea of what relevant search terms are receiving the greatest volume of searches.

SEMRush: Competitive research service for online marketing.

Spyfu: Competitive analysis for PPC campaigns.

Web CEOSearch engine optimization toolkit

Yoast SEO: Simple SEO plugin for WordPress sites that facilitates the process of setting up SEO elements.

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Marketing Analytics

Marketing Analytics Resources:

Occam’s Razor: Blog about marketing analytics and digital marketing with nuanced content.

Google Analytics Academy: Free online courses provided by Google.

Marketing Analytics Tools:

CrazyEgg: Heat maps, scroll maps, and other visual analytics.

Google Analytics: Free to use and comprehensive website analytics.

Mouseflow: Session replays, heat/scroll maps, and analytics.

Piwik: Open source alternative to Google Analytics.

SimilarWeb: Market research on any website.

Unbounce: Easily create landing pages, a/b test, and optimize.

Whos Calling: Call tracking solution


Testimonials

“Responsive and Professional”

“We have been working with eBridge Marketing Solutions for 5 years and by far they are the most responsive and professional group we have had the pleasure to do business with. Our dealings with them have been mainly for internet marketing campaigns. These campaigns are high converting, cost effective and send us large volumes of quality and targeted traffic. Anytime we require changes made on our campaigns, the team there gets them done immediately and exactly as we requested. They also have a wonderful copywriter who can turn some simple text we send across into marketing magic!

When eBridge sets up a new campaign for us, we know that the resulting sales are genuine, and the traffic is valuable. We love working with Hartland and Rob because we have the peace of mind knowing we are running a genuine campaign that exceeds our expectations.”

Amy Armitage, Sales & Marketing
Lunarpages Web Hosting | www.lunarpages.com