Marketing Resources


Social Media

Social Media Resources:

SocialMediapolis: Articles, blog, and newsletter about social media marketing.

Social Media Management Tools:

Buffer: Social media management tool which is free for one user.

HootSuite: The leading social media dashboard to manage and measure your social networks.

SproutSocial: Competitor to HootSuite with advanced features at a higher price point.

TweetDeck: App bringing more flexibility and insight to Twitter power users.


Demand Generation

e-Book:

Free Ebook:  An Introduction to Lead Generation

Webinars
:

Lead Generation for B2B Technology Companies – Three Major Strategies by eBridge

Tools:

Act-OnMarketing automation software for mid to small size businesses

Marketo: Marketing automation software

Eloqua
: Marketing automation software


Search Engine Marketing

Search Resources:

Clickz: Insight and analysis on the latest trends, tools and technology in digital marketing and advertising.

MarketingProfs: Modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more

Search Engine Land: Daily publication that covers all aspects of the search marketing industry.

Search Engine Watch: Tips about internet search engines & search engine submission

Search Tools:

Google Keywords Planner: Tool to get a general idea of what relevant search terms are receiving the greatest volume of searches.

SEMRush: Competitive research service for online marketing.

Spyfu: Competitive analysis for PPC campaigns.

Web CEO: Search engine optimization toolkit

Yoast SEO: Simple SEO plugin for WordPress sites that facilitates the process of setting up SEO elements.


Marketing Analytics

Marketing Analytics Resources:

Occam’s Razor: Blog about marketing analytics and digital marketing with nuanced content.

Google Analytics Academy: Free online courses provided by Google.

Marketing Analytics Tools:

CrazyEgg: Heat maps, scroll maps, and other visual analytics.

Google Analytics: Free to use and comprehensive website analytics.

Mouseflow: Session replays, heat/scroll maps, and analytics.

Piwik: Open source alternative to Google Analytics.

SimilarWeb: Market research on any website.

Unbounce: Easily create landing pages, a/b test, and optimize.

Whos Calling: Call tracking solution.


eBridge’s Marketing Blogs


Testimonials

“Reduce our costs, Increase our conversions”

“When we started shopping for an outsourced marketing agency to manage our paid ad campaigns, eBridge was at the top of a very short list of agencies that have the experience and expertise to truly manage and report on campaigns. I’m happy to say that eBridge has worked diligently to reduce our costs, increase our conversions and provide an overall great service. midPhase is a fairly well known brand and we market ourselves heavily, expert campaign management is simply a must. eBridge sets the bar for other campaign management firms. On top of that, they are really nice people.”

Dan Ushman
Midphase | www.Midphase.com / ANHosting.com