Social Media Resources:
SocialMediapolis: Articles, blog, and newsletter about social media marketing.
Social Media Management Tools:
Buffer: Social media management tool which is free for one user.
HootSuite: The leading social media dashboard to manage and measure your social networks.
SproutSocial: Competitor to HootSuite with advanced features at a higher price point.
TweetDeck: App bringing more flexibility and insight to Twitter power users.
Demand Generation Resources
SiriusDecisions: Research and analysis on demand gen including account based marketing.
Demand Generation Tools:
Act-On: Marketing automation software for mid to small size businesses
Eloqua: Marketing automation software
Marketo: Marketing automation software
Clickz: Insight and analysis on the latest trends, tools and technology in digital marketing and advertising.
MarketingProfs: Modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more
Search Engine Land: Daily publication that covers all aspects of the search marketing industry.
Search Engine Watch: Tips about internet search engines & search engine submission
Google Keywords Planner: Tool to get a general idea of what relevant search terms are receiving the greatest volume of searches.
SEMRush: Competitive research service for online marketing.
Spyfu: Competitive analysis for PPC campaigns.
Web CEO: Search engine optimization toolkit
Yoast SEO: Simple SEO plugin for WordPress sites that facilitates the process of setting up SEO elements.
Marketing Analytics Resources:
Occam’s Razor: Blog about marketing analytics and digital marketing with nuanced content.
Google Analytics Academy: Free online courses provided by Google.
Marketing Analytics Tools:
CrazyEgg: Heat maps, scroll maps, and other visual analytics.
Google Analytics: Free to use and comprehensive website analytics.
Mouseflow: Session replays, heat/scroll maps, and analytics.
Piwik: Open source alternative to Google Analytics.
SimilarWeb: Market research on any website.
Unbounce: Easily create landing pages, a/b test, and optimize.
Whos Calling: Call tracking solution
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Kelly Nault , President
Stepping Stones for Life | www.steppingstonesforlife.com