Marketing Resources

Social Media

Social Media Resources:

SocialMediapolis: Articles, blog, and newsletter about social media marketing.

Social Media Management Tools:

Buffer: Social media management tool which is free for one user.

HootSuite: The leading social media dashboard to manage and measure your social networks.

SproutSocial: Competitor to HootSuite with advanced features at a higher price point.

TweetDeck: App bringing more flexibility and insight to Twitter power users.

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Demand Generation

Demand Generation Resources

An Introduction to Lead Generation (eBook)

Lead Generation for B2B Technology Companies: Three Major Strategies by eBridge (webinar)

SiriusDecisions: Research and analysis on demand gen including account based marketing.

Demand Generation Tools:

Act-On: Marketing automation software for mid to small size businesses

Eloqua: Marketing automation software

Marketo: Marketing automation software

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Search Engine Optimization

Search Resources:

ClickzInsight and analysis on the latest trends, tools and technology in digital marketing and advertising.

MarketingProfsModern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more

Search Engine Land: Daily publication that covers all aspects of the search marketing industry.

Search Engine Watch: Tips about internet search engines & search engine submission

Search Tools:

Google Keywords PlannerTool to get a general idea of what relevant search terms are receiving the greatest volume of searches.

SEMRush: Competitive research service for online marketing.

Spyfu: Competitive analysis for PPC campaigns.

Web CEOSearch engine optimization toolkit

Yoast SEO: Simple SEO plugin for WordPress sites that facilitates the process of setting up SEO elements.

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Marketing Analytics

Marketing Analytics Resources:

Occam’s Razor: Blog about marketing analytics and digital marketing with nuanced content.

Google Analytics Academy: Free online courses provided by Google.

Marketing Analytics Tools:

CrazyEgg: Heat maps, scroll maps, and other visual analytics.

Google Analytics: Free to use and comprehensive website analytics.

Mouseflow: Session replays, heat/scroll maps, and analytics.

Piwik: Open source alternative to Google Analytics.

SimilarWeb: Market research on any website.

Unbounce: Easily create landing pages, a/b test, and optimize.

Whos Calling: Call tracking solution


Testimonials

“Refreshing Level of Competence”

“eBridge was integral in helping us to design and develop a new landing page that boosted our conversion rate to 14% — a net increase of 25% more online leads. Almost as good as the bottom-line results is a refreshing level of competence where you know you don’t have to spell out every little detail because eBridge is going to get it done the right way.”

Tom Bonneau
ForwardLine | www.forwardline.com