Social Media Resources:
SocialMediapolis: Articles, blog, and newsletter about social media marketing.
Social Media Management Tools:
Buffer: Social media management tool which is free for one user.
HootSuite: The leading social media dashboard to manage and measure your social networks.
SproutSocial: Competitor to HootSuite with advanced features at a higher price point.
TweetDeck: App bringing more flexibility and insight to Twitter power users.
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Demand Generation Resources
An Introduction to Lead Generation (eBook)
Lead Generation for B2B Technology Companies: Three Major Strategies by eBridge (webinar)
SiriusDecisions: Research and analysis on demand gen including account based marketing.
Demand Generation Tools:
Act-On: Marketing automation software for mid to small size businesses
Eloqua: Marketing automation software
Marketo: Marketing automation software
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Search Resources:
Clickz: Insight and analysis on the latest trends, tools and technology in digital marketing and advertising.
MarketingProfs: Modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more
Search Engine Land: Daily publication that covers all aspects of the search marketing industry.
Search Engine Watch: Tips about internet search engines & search engine submission
Search Tools:
Google Keywords Planner: Tool to get a general idea of what relevant search terms are receiving the greatest volume of searches.
SEMRush: Competitive research service for online marketing.
Spyfu: Competitive analysis for PPC campaigns.
Web CEO: Search engine optimization toolkit
Yoast SEO: Simple SEO plugin for WordPress sites that facilitates the process of setting up SEO elements.
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Marketing Analytics Resources:
Occam’s Razor: Blog about marketing analytics and digital marketing with nuanced content.
Google Analytics Academy: Free online courses provided by Google.
Marketing Analytics Tools:
CrazyEgg: Heat maps, scroll maps, and other visual analytics.
Google Analytics: Free to use and comprehensive website analytics.
Mouseflow: Session replays, heat/scroll maps, and analytics.
Piwik: Open source alternative to Google Analytics.
SimilarWeb: Market research on any website.
Unbounce: Easily create landing pages, a/b test, and optimize.
Whos Calling: Call tracking solution
“As a busy marketing executive with limited staff resources, I find it difficult to successfully manage numerous advertising campaigns without sacrificing concurrent efforts in researching new opportunities. eBridge Marketing Solutions has consistently offered professional and timely communication of new options, then continued facilitating the process of contract negotiation and campaign implementation. It’s one thing to pay for this type of help. When it comes at no additional cost to us, it’s a no-brainer. Their services are not only welcome, they’re essential.”
Bevan Erickson
WestHost Inc. | www.westhost.com
