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eBridge Marketing Solutions Draws on over 15 Years of Experience in B2B Technology to Address Which Marketing Tactics Still Work at HostingCon Global 2016 in New Orleans

Digital marketing agency takes on “The Big Easy” at North America’s premier event for the hosting industry and hosts an educational session centered on evaluating marketing tactics. Vancouver, BC, July 13, 2016 – eBridge Marketing Solutions, a digital marketing agency that specializes in serving B2B technology companies, will be presenting and exhibiting at HostingCon Global being held in New Orleans from July 24 – 27, 2016. The eBridge team will be hosting an educational session…

Posted July 20, 2016
By: Hartland Ross

Considerations for choosing marketing tactics for your B2B technology business

One of the most challenging and overwhelming parts of marketing is figuring out exactly what to do and where to allocate your budget. You certainly can’t be everywhere and do everything, so you need to choose wisely. It comes down to so many factors, including your goals, your competencies, your budget, your competitive environment, and your internal resources. Marketing is a highly customized endeavour. One size does not fit all. With that said, there are…

Posted June 8, 2016
By: Hartland Ross

Tips for More Effective Online Advertising

Online advertising and media buying is a huge topic. There are so many ins and outs, best practices and things to think about. In this post, I wanted to touch on a few key points that I find myself making again and again when discussing effective digital advertising with our clients. Tracking We’ve all heard the marketing cliché, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

Posted March 22, 2016
By: Devin Rose

A Look Back at the Evolution of Web Design

A little while back we launched the 5th iteration of the eBridge site. We thought it would be fun to take a walk down memory lane and revisit some of our previous designs, touch on what the trends were at the time and see where things are at now in the world of web design. The first eBridge website   Here is where it all began back in 2001 with a small, simple, static website….

Posted February 19, 2016
By: Martina Iring

The Push Towards “Non-Annoying” Advertising – Implications for Digital Advertisers

Adblock has unveiled a new feature that allows “non-annoying” ads to be displayed. As someone who lives and breathes digital media on a daily basis, this is a pretty big deal (in my humble opinion)! I thought it was an important update to share with our clients. Adblock is a free extension launched in 2006 that allows individuals to block advertising. Here are some nuts and bolts of how it works… Adblock looks at the…

Posted December 2, 2015
By: Devin Rose

How to Effectively Communicate Your Sales Message to an International Audience

The internet has made enormous strides in making the world seem like a smaller place. Doing business internationally is now accomplished with a simple click of a button, and companies enjoy their products and services reaching bigger audiences and gaining customers all over the world. But only if they can communicate effectively. Here are some tips to help shape your marketing message so international customers understand and respond to it. Research cultural taboos before moving…

Posted October 21, 2015
By: Martina Iring

Nuances about how people buy around the world

What influences peoples’ purchasing decisions? Why do people buy what they do? What makes them choose one company over another? When you are doing business internationally, you want to be sure you are doing everything you can to facilitate the sale and instill confidence in your prospects. Here are some tips to keep in mind when trying to successfully sell to a foreign market. Know What Appeals to Your Prospective Audience Not all ads and…

Posted October 13, 2015
By: Martina Iring

Tips for Effectively Conducting Business Internationally

Savvy business owners understand the importance of attracting and keeping customers. In today’s global marketplace, it’s not enough to offer a quality product at a fair price. Businesses must understand the preferences of their local and global prospects, and use that knowledge to build business practices that are appealing and effective. Let’s discuss three tips that will help businesses thrive internationally: Understand the nuances of how people buy around the world Assuming all buyers shop…

Posted September 13, 2015
By: Hartland Ross

Inbound Marketing in the Mobile Age

A Dynamic Process We are in the midst of a radical change in the way that people use and engage with the web. At its inception, the internet was seen as a tool, and treated as such. However, with the advent of social media and the proliferation of personal mobile devices, we as users have become more dynamic in the ways that we access and disseminate information through the web. This has created both a…

Posted July 15, 2015
By: Guest Blogger Jessica Keaton