eBridge Marketing Solutions’ Blog

Webinar: How to Win New Accounts

MSP and VAR coach James Kernan joins Devin for a discussion about winning new accounts. Winning new accounts is very difficult in today’s competitive landscape. Have you ever wondered where do new accounts come from? Why do customers change vendors in the first place? We will discuss how to be perfectly positioned to win big deals. We will also go into detail about real-world multi-million dollar deals and how we closed them! Webinar Transcription Devin:…


By: Devin Rose

Webinar: The Role of Social Media for IT Service Providers

We are often asked about social media and its applications for IT service providers. While social media is undoubtedly more important for consumer brands, it still plays a valuable albeit limited role for those trying to sell to businesses as well. Join eBridge’s Devin Rose and Jason Park for a discussion about how you can best utilize social media in your marketing mix. Webinar Transcription Devin: Welcome everybody, to a webinar from eBridge Marketing Solutions…


By: Devin Rose

Webinar: Pocket MBA for MSPs

Special guest Harry Brelsford from SMB Nation joins Devin to discuss his book ‘The Pocket MBA‘. Learn practical business lessons from one of the best-known names in managed services.  Webinar Transcription Devin: Thanks, everyone for joining us today for another webinar from the host broker.  Harry Brelsford Devin: And we’re really happy today to have an excellent guest. This is a man who has been described as the true founder of the SMB IT…


By: Devin Rose

Webinar: Lead Generation Part 3 – Landing Pages

eBridge Marketing Solution’s Devin Rose and Jason Park present a webinar about landing page best practices for B2B lead generation campaigns:  Webinar Transcription Devin: So thank you so much everybody for joining us for Outbound Lead Generation Part 3 by The Host Broker and eBridge Marketing Solutions. You might have seen the first two parts, the first of which featured myself and Colin Dowling who’s on our team, and we were talking about outbound…


By: Devin Rose

Webinar: Lead Generation Part 2 – ROI For MSPs

What’s the ROI going to be? Every Managed Service Provider wants to know, and every marketer struggles giving a good answer. Watch Devin Rose from eBridge Marketing Solutions and The Host Broker for a discussion of various lead generation tactics and the ROI you might be able to expect.  Watch Webinar Webinar Transcription Devin: Hello, everyone! Thanks so much for joining me today for a presentation entitled Lead Generation ROI for MSPs. My name is…


By: Devin Rose

Webinar: Lead Generation Part 1 – Outbound Lead Gen

Many readers will be aware that The Host Broker is operated alongside eBridge Marketing Solutions, our marketing arm. eBridge is a digital marketing agency created just for IT Service Providers. Recently eBridge’s Devin Rose and Colin Dowling presented a 30 minute webinar to answer both common and esoteric questions about outbound lead generation for IT Service Providers. Check out the video and transcript below! Watch Webinar Webinar Transcription Please excuse transcription errors. Devin: Thanks everyone…


By: Devin Rose

Marketing your MSP on a Budget – 5 things you can (and should) do today

Many small business owners are shocked to learn that even a small amount of effort with regard to sales and marketing can make a huge difference. Believe it or not, most of your competitors are not paying any attention to their go-to-market strategy. They live (and sometimes die) on word-of-mouth and referrals, completely ignoring the impact that even the most basic marketing can have on their growth. Another little secret? Some of the highest leverage…


By: Colin Dowling

What is a Channel Partner?

Growing a software, hardware, or IT services business never has a single answer. Every company has a different path for growth and what is good for Company A might not work at all for Company B. That said, one of the most powerful – and common – ways to grow such a business is to leverage channel partners. This post will help you better understand what a channel partner is, how channel partners can complement…


By: Hartland Ross

The Haters Guide to MSP Marketing

There is a person waiting in your conference room who is going to open with inane small talk about golf, kids, the weather, etc., and then try to slam a dam into the flow of your hard-earned revenue and divert some of it toward marketing. How dare they. You were going to use that money for golfing or your kids when the weather gets nice. Out of every task in the day (including lunch), marketing…


By: Devin Rose

Outsourcing Marketing Effectively (Webinar)

Recently I was invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that connects those with a need for fractional accounting with qualified accountants. Keeping with the spirit of working with outside professionals, my presentation entitled ‘Outsourcing Marketing Effectively’ discusses marketing tactics where low-cost can be prioritized, marketing tactics where…


By: Devin Rose