eBridge Marketing Solutions’ Blog

How Many Eggs Should Be In Each Basket?

This week I would like to begin to address a question I get asked quite frequently – how much money should I spend on marketing and how should this be allocated between competing tactics?  The first thing I always say is to never put all your eggs in one basket.  Marketing is an art but yet there is very much of a scientific element that comes into play when analyzing the data (this assumes you…