eBridge Marketing Solutions’ Blog

Targeting Your Market – Drill Down to Its Core

Do you really know your target market? Do you know what they think? Where they live? How old they are? What websites they frequent? What keywords do they use when they search for something online? If you don’t – if you don’t live and breath and think as your target market thinks – you must find out, because once you do, then you’ll know how to market to them. You also will want to drill down and…

Deciding on Your Tactics – Your First Step in Your Online Marketing Campaign

Hello again. It’s been a long while since I’ve posted here and I apologize for my absence. I’ll be posting regularly from now on. In my last post I talked a bit about the different strategies – tactics – one could use in an online campaign. Today I’m going to walk you through how to actually decide which strategies to use. First, come up with a budget. Pay-per-click, banners, etc. are more expensive than article marketing or…

How Many Eggs Should Be In Each Basket?

This week I would like to begin to address a question I get asked quite frequently – how much money should I spend on marketing and how should this be allocated between competing tactics?  The first thing I always say is to never put all your eggs in one basket.  Marketing is an art but yet there is very much of a scientific element that comes into play when analyzing the data (this assumes you…