Deciding on Your Tactics – Your First Step in Your Online Marketing Campaign

Hello again. It’s been a long while since I’ve posted here and I apologize for my absence. I’ll be posting regularly from now on. In my last post I talked a bit about the different strategies – tactics – one could use in an online campaign. Today I’m going to walk you through how to actually decide which strategies to use. First, come up with a budget. Pay-per-click, banners, etc. are more expensive than article marketing or…

Posted April 2, 2008

How Many Eggs Should Be In Each Basket?

This week I would like to begin to address a question I get asked quite frequently – how much money should I spend on marketing and how should this be allocated between competing tactics?  The first thing I always say is to never put all your eggs in one basket.  Marketing is an art but yet there is very much of a scientific element that comes into play when analyzing the data (this assumes you…

Posted September 26, 2007