Our B2B Marketing Agency, Your In-House Marketing Department

The challenge with many web hosting, managed service, Value Added Reseller, and SaaS providers is that they do not have a dedicated, in-house marketing team in place that can implement new and innovative campaigns, increase qualified leads, convert customers and implement automated up-sell and cross-sell campaigns. Do you face the same challenge?

Are you:

• Overwhelmed with marketing tasks but have no dedicated marketing person to implement them?
• So focused on closing deals that you have no time to develop new marketing campaigns?
• Uncertain as to which marketing programs will generate the greatest ROI for your business?

A B2B Marketing Agency with a Singular Focus on You

At eBridge, we have been driving marketing success for technology firms including fast growing start-ups and IT providers small and large for almost two decades. Our broad range of marketing services from go-to-market strategy to tactical execution has enabled us to partner with companies like yours to be your in-house marketing department.

We will work as a business partner with you to fully understand your organization and specific needs and implement a comprehensive strategy to help you achieve your goals.

Our areas of focus include:

Marketing Strategy:

• Reaching your target audience, converting more qualified leads and closing more sales begins with a cohesive, goal oriented and ROI focused marketing strategy. Our two-phased approach begins with a discovery process where we work closely with you to uncover opportunities to increase operational inefficiencies, prospect engagement, and customer interaction. This discovery process results in the creation of a unique marketing strategy document which includes specific tactical initiatives.

Tactical Execution:

• Online Media and Demand Generation: There is no one size fits all set of marketing tactics when it comes to online media and demand generation. The number of display options and online networks are almost limitless and understanding which channels will drive the greatest results for your business can be a fulltime job. At eBridge, it is our fulltime job.
• Search Marketing: Whether you are talking about on-site SEO, content creation, keyword research, PPC, or more, our successful Search Marketing solution is an intricate combination of programs that are fully customized to help you succeed in this highly competitive landscape.
• Social Media Management: Social media is not just about distributing blog posts to your LinkedIn followers. Building an active social media community is just the first step. Turning those followers into paying customers is the goal. Execution of a successful social media strategy requires continuous commitment and management which many companies cannot manage on their own. With our deep expertise in the technology industry, eBridge social media engagement programs are tailor made to drive authority and credibility for your business.
• Design and Development: You company’s website is often the first stop on your buyers’ journey. It shapes the impression of your company in the minds of your potential customers. What does your website say? Does it draw visitors in and convert them to customers or do they quickly leave, uncertain as to what you do? Whether you are looking to reinvigorate your current site or build a completely new site from scratch our extensive design and development team will work closely with you to implement your vision.
• Content Creation: Has it been difficult for you to find a writer who understands the technology industry, tech-focused terminology, and your specific product or service offering? At eBridge, we employ technology and business professionals who have worked in senior positions at leading technology firms. They are intimately familiar with the messaging needs of MSPs, web hosters, VARs, SIs, SaaS providers and technology vendors and deliver targeted website copy, press releases, case studies, white papers and e-guides.
• Channel Development and Engagement: The goal of any business is to grow sales exponentially but building a successful direct sales team can take a great deal of time, resources, and money. Our eBridge Channel Marketing Program gives you the tools you need to build a new channel partner program from the ground up or re-energize your current partner program to drive increased sales through your existing channel partners.

You work on closing sales and delivering exceptional support to your customers and let eBridge work as your in-house marketing department.

“Refreshing Level of Competence”

“eBridge was integral in helping us to design and develop a new landing page that boosted our conversion rate to 14% — a net increase of 25% more online leads. Almost as good as the bottom-line results is a refreshing level of competence where you know you don’t have to spell out every little detail because eBridge is going to get it done the right way.”

Tom Bonneau
ForwardLine | www.forwardline.com