Media Buying

With A Limited Budget, Should I Use Paid Search or Media Buys?

In the Oscar-nominated film ‘Moneyball’, Brad Pitt plays Billy Beane, the real-life  General Manager of the Oakland A’s. Facing severe budget constraints, Brad’s character looks to develop a niche strategy to compete against his deep-pocketed peers (I’m looking at you, New York Yankees). This is the same situation facing many small-to-medium sized tech companies trying to grow with online advertising. It’d be great to run the full gambit of online tactics, with broad paid search…

Posted July 8, 2014
By: Devin Rose