Measurement Plan

Dart scores a bulls eye

Precision, Accuracy, and Marketing Measurement

If you are talking to a marketing agency about new opportunities, they better ask how you’ll be measuring results. If they don’t, you should just turn and run, hang up the phone, click the red button on Skype, or whatever. Any honest marketer worth their salt knows that having a measurement plan is essential for success. Otherwise you are blind to the results of your marketing initiatives, and lacking the insight to keep your marketer…

Posted December 4, 2017
By: Devin Rose