loyalty marketing

B2B Loyalty Marketing

When I was in my final year of college, I did a co-op term at Ritchie Bros. Auctioneers. You may not be familiar with Ritchie Bros., but they are a renowned brand for purchasers of industrial equipment worldwide. Like any lowly co-op student working for a global brand, I did my fair share of filing and other marketing administrative duties during my term. But the folks at Ritchie Bros. were really good to me and…


By: Devin Rose