In previous posts in our series, we discussed various lead generation strategies – form fills, content syndication and content syndication using webinars and white papers. The question then becomes, should you execute in-house or with the help of a marketing company. Many businesses choose to “go it alone” by leveraging internal resources in the hopes of saving on costs. However when going this route, there are various factors you really need to consider beyond just…
In the previous post in our series on lead generation, we discussed using content syndication to generate more leads for your business and important considerations when using this strategy. In this post we will discuss the two most popular types of online content syndication programs for lead generation: white papers and webinars. White Papers White papers, which are generally 8 to 12 pages long, are marketing communication documents that help to promote your product or…
In the first post in this series, we discussed using form fills for lead generation. Our second installment is about content syndication, which is a popular B2B internet marketing strategy used to generate leads, and it relies on form fills too. How it works, is B2B websites showcase your assets (case study, white paper, recorded webinar, checklist, etc.) on a form fill page, and the website’s users must then disclose their contact details to access…
Lead generation is a huge part of business success and plays an important role in many internet marketing plans. All companies need to generate customer interest and inquiries about their products or services. There are many different ways that a business can generate those leads – some of which we will cover in this four part series. In this post, we will start with form fills. What is a form fill? Form fills involve having…