auditing tools

How To Run A UX Audit For A B2B Tech Brand

B2B tech is big business. Not only does it encompass the SaaS world, which comprises an expansive and pervasive network of services that collaborate and compete at the same time, but it also includes high-end hardware and custom solutions. And as you’d expect, it carries over all the general challenges of B2B — notably the need to establish long-term client loyalty, and the difficulty of providing technical information in sales-friendly formats. That’s why UX isn’t…

Posted October 30, 2018
By: Guest Blogger Patrick Foster