Parallels partners… it’s time to master your marketing mix.

Sales Conversion Optimization

Time is money. The faster you can address the areas of your website that are standing in the way of conversions and sales, the faster your business will be on the right track to meeting revenue and customer acquisition goals. With an expert review by eBridge, you will get specific recommendations tailored to your website. Learn why visitors are not buying and which areas of your site need improvement, so that your business can benefit from:

• Better conversion rates
• Lower bounce rates
• Improved user experience
• Increased consumer confidence

Press Releases

A press release is often scanned in mere seconds. For it to have the greatest impact, it must follow the appropriate press release format and include all the proper elements, such as layout, style and quality content, to ensure credibility and traction.

You also need to get your release into the right hands. Using an industry leading online newswire service and sending the release directly to our in-house list of contacts in the hosting industry, we ensure that your release gets the attention it deserves and is sent to a relevant audience.

The Press Release service includes the following:

• A professionally written press release following accepted industry standards and press release style guidelines, including keywords and anchor text links
• An interview via phone or email to gather background information and details for the release
• Up to 3 revisions of release content
• Liaison with partners or third parties included in the release, as required
• Distribution via PRWeb and deployment to our in-house list of industry contacts

Content Creation

It seems you can’t talk marketing these days without talking content. Search marketing, social media, and all the major customer acquisition channels online revolve around quality content that engages, educates and ultimately sells. If your team lacks the writing and communications skills needed to succeed with content creation, or simply does not have the time to devote to regularly publishing content, let us step in to fill in the gap. We can help with anything that requires copywriting, including…

• Website copy
• Blog posts
• Email newsletters
• Whitepapers and case studies
• Brochure copy
• Downloads and other digital articles and materials

Content Creation services include:

• Content written by a native English speaker from North America
  
• Up to 3 revisions of the content created
  
• An interview via phone or email to gather background information and details for the content piece
  
• Liaison with design team, as required
  
• Inclusion of keywords within the content, as required

Pay-Per-Click Google Adwords Audit

The world of paid search and PPC is evolving faster than you can say Google algorithm. With competition surging and a corresponding increase in rates and cost per acquisitions, it is crucial to run a tight PPC ship.

It can be hard to keep up with increasingly complex algorithms and to stay on top of the latest developments and best practices. This is made even more difficult when budgets or keyword focuses that previously worked no longer deliver the returns you have come to expect.

Take back the reins by having our search marketing experts review your current PPC set-up. We will look at keywords, campaigns, copy, ad groups, bidding and budgets – all the pieces that make up the PPC puzzle. Get a fresh perspective and a solid dose of PPC insight to maximize your budget and your ROI.

The PPC Audit includes the following:

• A review of the competitive landscape to identify opportunities to leverage
• Review of PPC ads and recommendations for improvements (including elements such as keywords, campaigns and ad groups structuring, bidding, budgets, ad copy, and settings)
• Quality Score Review: campaign and ad group health review to identify areas for improvement
• Landing page review to check for relevancy
• Other strategic recommendations and guidance to support PPC goals