What’s Better for My Business – SEO or PPC?

Search Engine Marketing (SEM) involves a variety of different tactics and strategies to gain search engine visibility, namely Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising. SEO encompasses everything that happens on your site to communicate with and give indicators to the search engines, from proper tagging, to quality content, to optimal site structure.  Taking it a step further, SEO also encompasses all things that happen off-site such as linking, content, social media interaction, and…

Posted August 25, 2014
By: Frank Siano

With A Limited Budget, Should I Use Paid Search or Media Buys?

In the Oscar-nominated film ‘Moneyball’, Brad Pitt plays Billy Beane, the real-life  General Manager of the Oakland A’s. Facing severe budget constraints, Brad’s character looks to develop a niche strategy to compete against his deep-pocketed peers (I’m looking at you, New York Yankees). This is the same situation facing many small-to-medium sized tech companies trying to grow with online advertising. It’d be great to run the full gambit of online tactics, with broad paid search…

Posted July 8, 2014
By: Devin Rose

eBridge Marketing Solutions Attending HostingCon 2014

Internet marketing services agency will exhibit for the ninth year in a row and join an expert panel on growth in the hosting industry. Vancouver, BC, June 11, 2014 – eBridge Marketing Solutions, an agency specializing in B2B internet marketing and SEO services, announces its participation at HostingCon 2014. eBridge President Hartland Ross will be joining a panel of experts around the topic of building versus buying a web hosting business as a growth strategy….

Posted June 9, 2014
By: Hartland Ross

eBridge heads to HostingCon

For the ninth year running, the eBridge team will be heading to HostingCon. eBridge President Hartland Ross will be joined by Search Engine Strategist Frank Siano. HostingCon 2014 is being held in Miami, FLA from June 16-18. Meet Hartland and Frank during the event at booth 717. Stop by to chat about internet marketing, or just to say hi. Expert panel Is acquisition or organic growth best for your hosting business? This question will be…

Posted June 4, 2014

eBridge Marketing Solutions Attending Parallels Summit 2014

Internet marketing agency to present at summit and officially announce Parallels PartnerNet program participation New Orleans, LA – February 22, 2014 eBridge Marketing Solutions, a Vancouver, Canada based B2B Internet marketing services firm specializing in the web hosting and technology space,will be participating at the annual Parallels Summit, being held in New Orleans, LA, Feb 24th to 26th, 2014. eBridge CEO Hartland Ross will be attending the summit as well as presenting on the topic of website…

Posted February 22, 2014

Do Offsite Search Marketing Strategies Still Matter?

2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Continue Reading

Posted January 15, 2014

Creating A Search Friendly Press Release Not What It Used To Be

Many business owners don’t realize that a press release is not just about announcing your latest news – it can also play a part in your search marketing strategy. There is quite a bit of debate in regards to press releases and search with all the recent updates to Google’s algorithm, but in short, a well written, quality release can help your business gain media exposure and hopefully receive mentions from credible outlets while sending out…

Posted November 1, 2013
By: Hartland Ross

Content Is King When It Comes To SEO

Gone are the days when you used to be able to jam a bunch of keywords into your copy, publish subpar content and see your site rank in search engines. Long, long gone in fact. If anything, things have taken such a dramatic shift in search marketing that some are starting to think that SEO is dead. How so? Well, with the tweaks to Google’s algorithm over the past couple of years, most recently with…

Posted September 24, 2013
By: Hartland Ross

The Value of Partnerships Part 3 – Optimize your Offering Through A VAR Relationship

We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust. To continue reading the 3rd part…

Posted August 20, 2013
By: Hartland Ross

The Value of Partnerships Part 2 – Giving Customers What They Want

Partners themselves benefit from opening new revenue streams. They also benefit in another important way. By diversifying their offering, partners are giving their customers more of what they want, giving themselves more opportunities to make more sales and further develop their credibility as a go-to resource for all things technology. It also makes things easier for their customers. More like. More trust. More benefit. Resellers, you know this is what you want. To continue reading…

Posted July 19, 2013
By: Hartland Ross