Inbound Marketing in the Mobile Age

A Dynamic Process We are in the midst of a radical change in the way that people use and engage with the web. At its inception, the internet was seen as a tool, and treated as such. However, with the advent of social media and the proliferation of personal mobile devices, we as users have become more dynamic in the ways that we access and disseminate information through the web. This has created both a…

Posted July 15, 2015
By: Guest Blogger Jessica Keaton

Want better search rankings? Look at your content

While search marketing is a field that is always in flux with algorithm updates and strategy shifts happening constantly, there is one cornerstone of SEO that continues its steadfast domination – content. Having quality content on your site is one strategy that, no matter the situation or the industry, is always relevant and applicable. Any discussion of SEO these days must include content. Search engines are able to recognize what searchers want to read and…

Posted May 11, 2015
By: Frank Siano

Are you ready for the next Google shift? Time to get mobile friendly!

The digital marketing world is looking ahead to the latest Google algorithm shift coming Apr 21st, 2015. Google will now be looking at the mobile friendliness of a website when delivering search results to mobile devices. If the site falls short, it may drop in mobile search rankings. It makes sense. Google is always looking for ways to improve its search results and they consider user experience an important indicator of quality. We’ve all had the…

Posted April 16, 2015
By: Frank Siano

How To Grow A Small Business On A Budget

You’ve got an idea and a business plan—you want to sell products and/or services to a market that needs them. However, you may not have the funds to do so at first—every small business needs funding from somewhere. Some small businesses have the luck of having investors who are willing to pour money into, while others need to find alternative way of raising funds. The biggest challenge for your business in its formative years will…

Posted February 12, 2015

Demand generation and how to choose between lead generation programs and display advertising campaigns (Part 2)

Part 2: Running and evaluating your campaigns In Part 1 of this series, we compared lead generation and display advertising initiatives in terms of planning and set up. With that knowledge under your belt, let’s get into the logistics of actually running the programs and then look at the factors that will affect returns.  The management Display can be managed by a small in-house team, or by your friendly neighborhood Ad Coordinator from eBridge Marketing Solutions…

Posted January 20, 2015

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…

Posted November 27, 2014
By: Devin Rose

eBridge Marketing Solutions Selected as a Top Search Marketing Firm for November 2014

Internet Marketing Agency Receives Best SEO Company Award from PromotionWorld Vancouver, BC  – November 25, 2014 eBridge Marketing Solutions, a Canadian business to business internet marketing services agency, was selected as one of the top search engine optimization companies by PromotionWorld for the month of November. eBridge came in at spot number two in the top ten list published on, a site dedicated to sharing insights and resources for the digital marketing community. The…

Posted November 25, 2014

Learn how to leverage your partner relationships with eBridge Marketing Solutions

Think about just how busy, not to mention resource strapped, your partners can be. You know that first and foremost they focus on marketing their own businesses. Selling your technology solution for some just might be an afterthought. Especially if your resellers lack: In house marketing teams or resources. The time to create promotional content and deploy marketing and communications strategies. The knowledge or expertise in marketing channels and generating customer interest. The information and…

Posted October 23, 2014
By: Hartland Ross

Should You Build or Buy Your Business Growth?

“How do I grow my business?” This (or a close variant) might be one of the most common questions I get asked by clients and those looking for help. I wish that I had an easy answer to that, but as you know, growing a business is an undertaking that depends wholly on your business model and your industry, amongst a myriad of other factors. With that said however, there are generally two options at…

Posted September 24, 2014
By: Hartland Ross

How to Master Social Media Etiquette for Business

Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…

Posted September 8, 2014